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Eagle River
The Northwoods
St. Germain
Photo by WJFW Newswatch 12

Northwoods businesses open early for the summer season

Story By Meghan Mamlock
Local News Published 04/15/2021 5:59PM, Last Updated 04/15/2021 6:35PM
Woodruff - Local businesses are opening early for the summer tourism season despite the chilly temperatures this week.

Hoggie Doggies opened up for the season on April 15 and has been a summer staple for 26 summers in Woodruff with people standing in line through all kinds of weather because their food is just that good.
Owner Steve Pletta of Hoggie Doggies is in his fifth year of business and decided to open earlier than usual as people enjoyed the extra time in the previous year.

"We make our french fries one potato at a time, we buy them from the grower, we buy the best quality ice cream that I can find up here in the Northwoods. And we buy the Vienna brand hotdog," said Pletta.

Each year, Hoggie Doggies add something new to their traditional menu like their fresh lemonade and this year iced tea.

"My goal and objective when I bought the business was to maintain what was already in place, it was a well run well received family oriented restaurant and we've been lucky to keep that tradition going," said Pletta.

Another favorite summer staple over in the Minocqua is Dan's Minocqua Fudge, which had its grand reopening after a full renovation.

Co-owner Michael Johnson, loves the summer tourism season and all the new faces he greets in his store.

"The reason for the renovation is that we have a 110 year old building needs a lot of tender loving care so we decided to do all of the plumbing, the electric, repair all of our chocolate cases replace them with brand new ones, new carpeting, new flooring we just wanted to do everything at once," said Johnson.

The heavy tourism in the area creates wear and tear on the local business but that also means an abundance of customers and new treats to try.

"Everyone comes in and gets fudge on almost every order, but over the years as we've made more and more candy we've had other items that are starting to be equally as popular like our bear paws which are essentially a very large turtle," said Johnson. "But its really anything chocolate that's in our case here that is popular." 

The Northwoods will be ready for tastings as more businesses shake off the winter blues for the summer season. 
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