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Forth Floral celebrates 120 years in business

Story By Meghan Mamlock
General News Published 10/15/2020 6:01PM
Rhinelander -

One Rhinelander business is celebrating an impressive milestone this year.

For 120 years and 4 generations Forth Floral has been providing flowers to people in and around Rhinelander.

“The flower that we use on our logo that freesia, is a flower that my great-grandfather used to grow. And it’s been growing through all these years,” said Ruth Hempel, co-owner of Forth Floral.” “I’d say that's probably one thing that really speaks to Forth Floral.”

Ruth Hempel took over ownership in 1988 and explained how her great grandfather immigrated from Luxembourg years ago. Since then, the family floral business has changed hands through the women in the family.

“Matrilineal business, it's always been carried on through a daughter, who took over the business,” said Hempel.

Now, Forth Floral, like many businesses in town, is weathering the storm of COVID-19.

“I feel really blessed our business wasn't super affected. I mean we’ve been affected in a lot of ways with securing products and things like that,” said Hempel. “But people are still buying flowers and plants for themselves and still giving them, so I feel really fortunate.”

Throughout their incredible run Hempel said the success of the Forth Floral is from the support of the locals and community. 

“This business couldn’t have been here over the years if we didn't have such support from the community. And the support of great staff,” said Hempel.

The memories and the years have not only made an impact on the owners, but also have left fond memories with the people who they interacted with.

“It makes me really feel happy when I go somewhere and somebody will say,’ I remember when your grandpa took my cub scout troop through the greenhouse in the third grade,’” said Hempel. “You know that kind of thing where people have memories that go way back.”

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