MINCOQUA - One Northwoods community is taking a new approach to marketing itself as a destination for tourists.
The Minocqua Chamber of Commerce recently launched a rebrand; the organization changing its name to "Let's Minocqua!"
The new Let's Minocqua logo shows the organization still promotes Arbor Vitae and Woodruff as well. People can spot the new logo in the town visitor's center and in the 2020 destination guide.
Executive director Krystal Westfahl says the new brand is a call to action.
"It becomes this exciting descriptor of what we're going to go do when we go the Northwods," said Westfahl.
Westfahl says the rebrand will showcase the Chamber's work marketing local business.
"So this one brand really encompasses all the things we do between the visitors bureau, the visitors center, the convention and sports marketing that we do as well as all of those other pieces," said Westfahl.
Along with the name change, the Chamber will be launch a new website in April.
RHINELANDER - Movie theaters across the country are shut down right now. At Rouman Cinema in Rhinelander, staff are still finding a way to put smiles on customers' faces.
Late Friday night, owner George Rouman decided to host a spontaneous curb-side popcorn sale. From 3 p.m. to 6 p.m. Saturday, cars lined up to purchase a jumbo bag of movie theater popcorn and a candy of their choice for just $5.
"We're clearly very careful about how we're accepting the money," said Rouman. "People are very satisfied and they've been waiting for quite a long time, many of them."
According to a Facebook post from Minocqua Sandwich Company, on March 26, Minocqua Sandwich Company received an anonymous donation for $100 to buy sandwiches for the heroes at the Howard Young Hospital emergency room.
Bad Bones BBQ also received a donation to provide $100 worth of BBQ to the Marshfield Clinic.
According to a Facebook post from Minocqua Sandwich Company, "Per Mar Security over on Highway 70, donated $200 to be used to buy sandwiches for people on the front lines. After that money was raised, folks within the Per Mar Security world, their friends, and family, raised another $400 amongst themselves to keep this idea going."
Minocqua Sandwich Company decided to give $100 worth of sandwiches or burritos a day to whomever is working during the COVID-19 pandemic until money runs out.
Owner Minocqua Sandwich Company Kirk Bangstad says he loves the generosity of the community.
RHINELANDER - Oneida County Health Department Director Linda Conlon confirmed the first case of COVID-19 in Oneida County. The individual is in their 20s with a known history of travel. According to Conlon, the patient has been compliant with instructions from health officials and is currently in isolation.
We will have more details as they are made available by the county.
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