MINOCQUA - Chestnuts roasted over an open fire as Santa and his elves heard what local children want to put on their wish list.
One town in the Northwoods celebrated Christmas early. On Saturday afternoon in Minocqua, people combined Christmas with small business Saturday. Chamber marketing manager Jane Kinchelow says she heard nothing but good feedback from people in the community.
"It brings the community together. It's a holiday atmosphere. People are happy," said Kinchelow.
Hundreds of people lined up for hours to have a special visit with Santa and Mrs Claus. Down the street at Earth Goods, visitors stopped by for a different Christmas-themed character. Owner Karissa Livingston says this was a perfect twist to bring shoppers out for small business Saturday.
"We have the grinch here today. He's just hilarious," said Livingston. "It's a fun spoof on Christmas and not something you see during the Christmas season all the time."
Livingston says this was a nice event to bring people out of their house during the cold weather.
"Events like this are great for the downtown area. It brings locals out, it brings tourists out," said Livingston. "It's small business Saturday so it gives everyone an opportunity to support their local businesses."
Christmas in Minocqua is hosted every year the Saturday after Thanksgiving. Jennifer Mesner from Envie's Footwear says this event gets bigger and better every year.
"I think more and more people are coming out this day also to shop at our local stores which is really nice to see," said Mesner.