WAUSAU - NBA veteran Kris Humphries is used to big crowds, but the crowds gathered in Rib Mountain didn't come to see him play basketball.
They came to eat his burgers.
"I think trying the food and loving the food led us to it," Humphries said.
Kris and his family own nine Five Guys locations around Wisconsin and Minnesota, including their newest franchise in the Wausau area.
"It's cool," Humphries said. "We know that it's a cult following for a lot of people and we'll open here and then everyone in another part will be like, "when are you coming here?"
Humphries started investing in Five Guys nearly a decade ago while playing for the Dallas Mavericks. He speaks from experience when he says Wausau is a prime location for a new spot.
"I just think it's a great trade area and we've had a lot of success and people love it," Humphries said.
Humphries isn't the only person who's excited about what the new restaurant means for Wausau.
"It tells me that this city is actually growing, which is great," restaurant manager Nhia Vang said. "That's what we want, not only as locals that live here, job opportunities, income coming, encouraging people to stay with us as a community."
If the customer reaction is any sign to go by, Five Guys will be around for quite a while.
"It's delicious," customer Kevin Banaszynski said. "It's comparable to home-made and everything. You can tell it's freshly made."
That's just what Humphries was hoping to hear.
"Great location, great food, it's pretty cool," Humphries said.
The new restaurant is open from 11 a.m. to 10 p.m.