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Oneida County focuses on relaxation in new branding campaignSubmitted: 07/11/2019
Story By Ben Meyer

Oneida County focuses on relaxation in new branding campaign
MINOCQUA - Oneida County wants visitors to think of relaxation any time they think about the area.

The county's tourism council rolled out a new branding campaign with that message on Thursday.

It features bright colors, carefree photos, and an easy way for people to learn more about the county.

The campaign includes a new website, OneNorthwoods.com.

"We needed to distinguish ourselves. 'One Northwoods' seemed rather fitting. We're Oneida County and we're in the Northwoods of Wisconsin," said Oneida County Tourism Council President Krystal Westfahl. "We want people to come here, travel here. We want them to enjoy themselves, and maybe someday move here."


State Tourism Sec.-designee Sara Meaney helped Oneida County celebrate its new message in Minocqua.

She also highlighted the new Office of Outdoor Recreation, which was approved in the recent state budget.

"Our goal is to leverage that Office of Outdoor Recreation for greater growth, jobs, businesses, and visitors to the state of Wisconsin, which will ultimately mean more prosperity," Meaney said.

Visitors spent more than $230 million in Oneida County last year. That topped the Northwoods and put it number 16 among the state's 72 counties.

"I always say that Oneida County, and the Northwoods in general, is the gem of the state of Wisconsin," said Rep. Rob Swearingen (R-Rhinelander). "This is exciting stuff for the Northwoods. Any time you revitalize your brand, I think it's a good thing."

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 IN OTHER NEWS

CORNING - A fatal car crash occurred early this morning in the Town of Corning. The crash took place at 3:12 AM on State Road 64.

A witness reports seeing the victim swerve to miss a deer, leaving the roadway, and rolling over. Corning firefighters responded but the victim was pronounced dead on the scene.

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TOMAHAWK - Charlotte Andreachi owns the Knot Haus craft shop in downtown Tomahawk. This holiday season, she wanted to give back by helping homeless people in the area.

"It's much worse than most of us think, which is what I found out too," said Andreachi.

Then, she got an idea.

"I had a rack in the back that wasn't being used," said Andreachi.

She put it outside her shop with nine coats on it Nov. 1. A sign on the rack asked those who need one to take one, and those who have extra to leave one.

"I count them just because it's interesting to me [to see] how many are gone in the morning when I come in," said Andreachi.

In just under two weeks, nearly 25 coats have been taken. Meanwhile, individual donations have kept the rack fully stocked.

"That's what's amazing to me. The generosity of the people out there donating coats," said Andreachi. "Obviously there's a need since we've gone through about 25 already."

Andreachi knows first-hand just how tough homelessness can be.

"At one time, I was living out of my car in my early twenties," said Andreachi. "That was in the summertime. I just cannot imagine in the wintertime trying to stay warm."

Andrea Krueger serves as the President for Tomahawk Main Street. She's also a good friend of Andreachi's. She's more than happy with how the community has responded to the coat drive.

"We're very fortunate here in Tomahawk to have a community with open hearts that's willing to give when needed," said Krueger.

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- A Minocqua man facing ten felony counts of possessing child pornography waived his right to a preliminary hearing Wednesday.

Matthew Kummer was arrested last month at James Williams Middle School in Rhinelander.

Kummer said he was there to pick up his friend's daughter.

Police later found pictures of underage girls on Kummer's phone and on a flash drive at his home.

Kummer also faces charges of Photographing a minor without consent and violating terms of the sex offender registry.

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SUGAR CAMP - 23-year-old Sean Holtslander died in Sugar Camp after being hit on his motorcycle in August.

The Oneida county sheriff's office arrested Jeffrey Liebscher in connection to the crash.
 
Dorothy Holtslander said she feels the justice system failed her son, and her life without her son has been a living nightmare.

She doesn't think the bond for Liebscher matched the circumstances.

"The DA told me he was hoping for $20,000 to $50,000 considering he took a life; I don't think $1,500 is a modest or significant amount," said Holtslander.

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MADISON - More than 234,000 voters in Wisconsin would be made unable to cast their ballot unless they register again before the next election under a lawsuit that liberals fear could dampen turnout among Democrats in the 2020 presidential race.

The lawsuit being filed Wednesday could affect how many voters are able to cast ballots in both the April presidential primary and November 2020 general election in Wisconsin.

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SHOREWOOD, WI - All public schools in a Milwaukee suburb closed after officials say a high school student wrote a hit list and was found in possession of a loaded magazine of ammunition.

Shorewood School District officials said because of "ongoing safety concerns," classes and activities are canceled Wednesday.

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WAUKESHA - Video footage captured a bus driver rescuing two young children found wandering in the snow Monday morning.

When the Waukesha bus driver, Nicole Chamberlain, saw the two children, she didn't hesitate.

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