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Wisconsin ranks number one in frozen pizza consumption per capitaSubmitted: 04/22/2019
Dan Hagen
Dan Hagen
Reporter/Anchor
dhagen@wjfw.com

Wisconsin ranks number one in frozen pizza consumption per capita
MINOCQUA - According to a Nestle frozen foods representative, Wisconsin ranks number one per capita in frozen pizza consumption in the United States. A lot of the best-selling brands are based in the badger state. 

Orv's, Brew Pub, and Roma pizza brands are all made by Bernatello's Foods in Outagamie County. Bernatello's National Sales Manager Denny Terrance said frozen pizza has become a staple food in Wisconsin.

"A lot of that is based towards the quality of the meats that you see on the market these days, the premium toppings that you see," said Terrance.


John Ackman is the Dairy & Frozen Foods manager at Save More in Minocqua. He said about 40% of the sales in his department are frozen pizza and added Northwoods pizza manufacturers make up a sizable chunk. Chuck and Tim's Pizza from Tomahawk and Cococina's from Minocqua are both options at Save More.

Ackman added that more people are going with premium brands.

"Now you can get anything from a buffalo chicken, to chicken and wild rice, to breakfast pizza. I mean you name it," said Ackman. "A lot of people don't mind paying that extra two bucks to get a good quality pizza." 

Save More in Minocqua sells more than 200 flavors of frozen pizza.

According to Nestle, frozen pizza sales are rising 2% every year in Wisconsin.


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