Ackman added that more people are going with premium brands.
"Now you can get anything from a buffalo chicken, to chicken and wild rice, to breakfast pizza. I mean you name it," said Ackman. "A lot of people don't mind paying that extra two bucks to get a good quality pizza."
Save More in Minocqua sells more than 200 flavors of frozen pizza.
According to Nestle, frozen pizza sales are rising 2% every year in Wisconsin.