MINOCQUA - A beer rivalry brewing for ages got even more heated this week.
Thursday afternoon, MillerCoors sued Anheuser-Busch for false advertising. They claimed the makers of Bud-Light were trying to "frighten" customer away from the brand in a recent ad campaign. In a commercial that debuted during Super LIII, Budweiser stressed that their biggest competitor uses corn syrup to brew their beers.
Miller thinks the ad takes advantage of the confusion surrounding that ingredient and high fructose corn syrup. A local brew master says the difference may not even matter.
"All beer is made from sugars," said brew master Ted Briggs.
Briggs has been making beers for over 20 years and currently works for the Minocqua Brewing Company. He believes infighting is bad for the entire beer industry, including craft beer.
"I think bigger brewers should join us in trying to support the industry in whole instead of nitpicking at each other," Briggs said.
Along with MillerCoors, The National Corn Growers Association has also reacted negatively to the ad. In a 38 page lawsuit, Miller is seeking an injunction to stop the commercial as well as a trial by jury.
RHINELANDER - A man died near the entrance of Nicolet College in Rhinelander on Thursday afternoon.
Neither the campus nor the public were in danger, according to the Oneida Co. Sheriff's Office. Due to the circumstances of the man's death, Newswatch 12 is not releasing more information, but there appears to be nothing suspicious about the death.
Police got a report at 3:55 p.m. about a man lying face down near the entry drive to Nicolet College. Emergency responders took him to St. Mary's Hospital, but he died.
The Oneida Co. Sheriff's Office, Rhinelander Fire Department, Pelican First Responders, and Oneida Co. Medical Examiner's Office were involved in the response.
ARBOR VITAE - Do you know where your food comes from? Kindergarteners at Arbor Vitae-Woodruff elementary do. They have been growing their own fruits and vegetables all year. On Thursday, their work culminated in a final celebration as part of the first-ever Wisconsin School Garden Day.
Each kindergartner was partnered with a fifth grader to help them with planting and weeding.
Organizer Adriane Morabito said it is important for young people to know where their food comes from.
"It teaches them important skills like empathy, compassionate, and kindness," said Morabito. "It also helps them eat healthy."
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