MINOCQUA - A beer rivalry brewing for ages got even more heated this week.
Thursday afternoon, MillerCoors sued Anheuser-Busch for false advertising. They claimed the makers of Bud-Light were trying to "frighten" customer away from the brand in a recent ad campaign. In a commercial that debuted during Super LIII, Budweiser stressed that their biggest competitor uses corn syrup to brew their beers.
Miller thinks the ad takes advantage of the confusion surrounding that ingredient and high fructose corn syrup. A local brew master says the difference may not even matter.
"All beer is made from sugars," said brew master Ted Briggs.
Briggs has been making beers for over 20 years and currently works for the Minocqua Brewing Company. He believes infighting is bad for the entire beer industry, including craft beer.
"I think bigger brewers should join us in trying to support the industry in whole instead of nitpicking at each other," Briggs said.
Along with MillerCoors, The National Corn Growers Association has also reacted negatively to the ad. In a 38 page lawsuit, Miller is seeking an injunction to stop the commercial as well as a trial by jury.
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