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"Untappd" app helps breweries choose types of beer to make with feedback from customersSubmitted: 02/19/2019
Rose McBride
Rose McBride
Reporter/Anchor
rmcbride@wjfw.com


NORTHWOODS - Rhinelander Brewing Company is constantly making new beers for its customers to try, so it can be tricky to catch your favorite. 

But downloading an app can tell you when it's on tap and ready to enjoy.


"If they're looking for one that they wanted to try, they get it right to their phone that says it's on tap now," said Rhinelander Brewing Company Site Supervisor Sara Martin. 

An app called Untappd is helping the brewery find out what people want to drink.

Once you get your beer you can pick up your phone and click check in, so people know that you're at a specific location. From there you can see the menu and add the beer you're drinking, and even take a photo.

Rhinelander Brewing Company began using the app about a month ago, but another Northwoods brewery has been on Untappd a little longer. 

"As the brewmaster, I'm not down here with the people at the bar so its really nice to be able to get feedback," said Minocqua Brewing Company Brewmaster Ted Briggs.

Briggs looks at the comments people make on the app to help determine what kind of beer to start brewing. 

"It definitely will influence what we make and what we may make in the future," said Briggs. 

Sometimes the higher reviews and fan favorites can be a little bit surprising.

"One of them would be our campfire beer, our smoked chili beer, which is kind of going a little far out there so it was nice to see some check-ins of people liking that one," said Briggs. 

But with just a few taps on the phone by customers, brewers now have a new way to make decisions when it comes to Wisconsin's favorite drink. 

Untappd is free in the app store on your phone. You can also earn badges based on the kinds of beers you try, where you try them, and a host of other categories. 


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