MINOCQUA - Communities often try different promotions to draw visitors in. Minocqua simply relies on the snow.
The well-known snowman, Snowmy Kromer, will soon tower over cars passing along Highway 51.
Construction for Snowmy began Monday and will continue until Wednesday. Tuesday was the second day of construction.
"We really look to him as really just a beacon of winter," said Minocqua Area Chamber of Commerce Executive Director Krystal Westfahl.
This giant snowman has been a tradition for decades in Minocqua.
"The snowman is one of the major pieces of tourism that we promote during winter," added Westfahl. "People come and take pictures with him. He traveled around the world that year. We had phone calls from Singapore. So that tells you how far he went virally."
You might think that building a 30-foot snowman would take some time, but this year, that's actually not the case.
It typically takes volunteers like Jim Hartwig three days of working four hours each day to build it, but with all the snow this winter, that time was cut in half.
"[The] last couple mornings have been starting over there about eight in the morning and working till about ten the last two days. It's been going pretty quick," said Hartwig.
"This is the fastest we've ever been able to put him up. It's been a great year," said Westfahl. "He's going to be able to stand for a long time."
Wednesday is the final day of construction for Snowmy Kromer, which includes putting on a size 96 hat as the finishing touch.