RHINELANDER - It takes Rhinelander shops a lot of stocking and decorating to prepare for the Winter Wonderland Holiday Open House.
"We start decorating unfortunately in October," said Tricia's Treasures Manager Katie Bevernitz.
But Bevernitz says all the work is worth it for their busiest weekend of the whole year.
"It's so fantastic," said Bevernitz. "I can't get over the amount of people we have in here on Friday and Saturday."
"It's a signature event for downtown Rhinelander," said CT's Deli Owner Rhonda Jicinsky.
CT's Deli also takes part in the holiday sale.
"CT's Deli sweatshirts, always a favorite," said Jicinsky.
Plus they have special drinks and food ready for shoppers who need to take a break.
"Cranberry Mimosa, Apple Pie Moscow Mule," said Jicinsky, listing their holiday drinks.
Their goal is to help give people a whole experience of downtown Rhinelander.
"We always try to compliment the events going on," said Jicinsky. "So we want you to stop all of the places, have a little bit to eat and drink."
Bevernitz says that spirit of teamwork is what makes the event so popular.
"It's so important to work together, that's what makes us better," said Bevernitz. "It makes it fun for the customers to come down and see the main street all decorated."
The customers' fun Christmas shopping means a big boost for small businesses.
"It's crazy but I love it," said Bevernitz. "We're so grateful for everybody that comes and shops local, and its just a really good feeling to see."
The event started Friday afternoon and runs through Saturday.