Ambulances raced by while cars came to a standstill on Highway 8.The crash blocked traffic, but many people sitting in theirs cars couldn't see why traffic wasn't moving.
"Oh, I've been sitting here for about an hour," said Connie Anderson.
Anderson was on her way to Southern Wisconsin when she realized she wasn't going to make it there anytime soon.
First responders from Woodboro, Nokomis, Crescent, and Newbold all were called to the crash about three miles east of Highway 51.
The State Patrol reports a black Chevy lost control, crossed the center line, and hit a gold Buick.
"Possibly could have been due to the roadway being a little covered in snow and slushy," said Deputy Michael Baran.
Firefighters cut their way through driver and passenger doors to reach victims.
"The jaws of life were used in the vehicles in order to safely extract the individuals from the vehicles," said Baran.
The Oneida County Sheriff's Office said five people were hurt. Deputy Baran said one person was severely injured.
"The roadway played a little factor in it. People not adjusting to the winter driving right now," said Baran.
Drivers needed to adjust to a detour over to Highway K. At 2:30 p.m., that detour was still in place.
"People just need to remember to drive slowly when It's adverse weather conditions," said Baran.
State Patrol said the driver of the black Chevy was hurt the worst and taken to Aspirus Wausau Hospital.
Four other people were taken to Ascension Sacred Heart and St. Mary's Hospital.