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Vilas Co. 'Warm the Children' campaign kicks off fundraising effortsSubmitted: 10/10/2019
Story By Stephen Goin

Vilas Co. 'Warm the Children' campaign kicks off fundraising efforts
VILAS COUNTY - When Shopko stores closed across the country this summer, Vilas County's annual Warm the Children campaign was in jeopardy. A local store stepped up to fill that void.

The Glik's store in Eagle River will continue its partnership with the program that provides winter coats to children in low-income families. The nation-wide charitable campaign is sponsored locally by the Vilas County News Review.

Program co-coordinator Toni Ruthven says Glik's was already a part of Warm the Children, but will offer a 25% discount this year to make coats more affordable.

"Glick's actually approached us and said with Shopko closing we understand we're going to be your one store, what can we do," said Ruthven. "With Glik's high quality clothing you know that stuff will last."

In addition to the discount, Glik's will offer more variety and request more inventory to accommodate the nearly 600 people the program supports. The News Review is currently accepting donations for its fundraising goal of $80,000.

More than $84,000 was raised last year. About 35 area residents volunteered to help program participants shop. Volunteers are also needed this year.

Families in Vilas County as well as those in Three Lakes and Sugar Camp in Oneida County are eligible to apply for "Warm the Children" at the News Review offices. Donations can also be mailed to the newspaper offices in Eagle River.


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