Rhinelander Area Chamber of Commerce gets grant to promote Boom Lake Log JamSubmitted: 05/14/2015
Story By Kaitlyn Howe

Rhinelander Area Chamber of Commerce gets grant to promote Boom Lake Log Jam
RHINELANDER - The Rhinelander Area Chamber of Commerce hopes to bring more people from out of town to the Boom Lake Log Jam. 

It plans on doing that by using grant money it got to advertise the event. 

The chamber got a $20,000 Joint Effort Marketing, or JEM, grant from the state to promote the event. 

This will be the second year the event has been held.

Last year the chamber got a $10,000 JEM grant for the event. 

Chamber leaders think they got another grant because of last year's success. 
"It's indicative that the first year's event went well, that people enjoyed it and that the Department of Tourism sees promise in this type of event," says Rhinelander Area Chamber of Commerce Executive Director Dana DeMet. "As part of the grants you have to file official reviews of the event, what you did, what changes you'll make for the following year."

The advertising will be aired through the entire state.

The chamber is trying to direct the most marketing to central Wisconsin and the Fox Valley.

Visitors may notice some changes at this year's event. 

"Our best bloody Mary competition which will be Saturday morning, we're also introducing log rolling from the YMCA of the Northwoods. So not only will you be able to do two man sawing, but you'll also be able to get out and do some log rolling in Boom Lake, and then we're also adding a whole new, actually a whole new event as part of the log jam which is the Boom Lake Log Jam Canoe and Kayak Paddle Race," DeMet says. 

The Boom Lake Log Jam will be held June 19th through the 21st.

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