- The Milwaukee Brewers logo has been on hats, t-shirts and all kinds of other clothing. It just doesn't usually go in people's hair.
Tony the Barber never let convention dictate his style.
"I've been a barber for 15 years and I started doing the signs, like, 10 years ago," Tony said.
With the Milwaukee Brewers surging in the playoffs, people like Matthew Reyes have been coming in to get the logo in their hair. Matthew is getting Milwaukee's old-school logo cut, which is a surprise from his father, Luis.
"We were supporting the Brewers," Luis said. "We live in Milwaukee, in the Greenfield area, so we've been Brewers fans for a really long time."
The cut takes roughly 90 minutes. It's enough time for Tony the Barber to skillfully shave, trim and color the baseball glove.
But Lids and Clips does a lot more than just Brewers logos.
"They've also done Packers logos as well," owner Lazaro Alvarez said. "We've also done superhero logos here. Whatever the customer wants."
"I just need the picture, you show me what you really want, and I can do that," Tony said.
Every member of the Reyes family wants the Brewers haircut, even the person who wasn't there.
"The wife is completely on board," Luis said.
Meanwhile, Matthew can only imagine what the kids are going to say at school on Monday.
"That's cool. I wish I could have one," Matthew said.
This isn't just a World Series promotion. Visitors to the Milwaukee area at any time of year can get a Lids and Clips logo in their hair.
Written By: Andrew Goldstein