Teachers nominate a student by logging on to www.wjfw.com , click on the Features tab, select "Kindness is Cool" and follow the directions to nominate the student and their act of kindness 54501.
The Kindness is cool campaign will begin on or about September 30, 2019 and will end on May 29, 2020. One student will be chosen from all valid nominees weekly starting October 11, 2019 and announced each Friday during Newswatch 12@6.
Each week's chosen student will be awarded: One double scoop waffle ice-cream cone per month for one year. WJFW-TV will mail the winner a punch card that the child will need to take to Kilwins® each month to get punched when get their ice-cream cone.
The award has no cash equivalent. The award is not transferable and non-exchangeable.
Employees of NBC 12 (WJFW), Kilwins® and any and all participating sponsors and, their advertising agencies, affiliates, representatives, immediate families or households and employees are ineligible to be nominees.
By participating in "Kindness is Cool" campaign the chosen students a) permits NBC 12 (WJFW), Kilwins® and any and all participating sponsors to make reasonable use in all media, without reimbursement, of the chosen student's name, likeness, biographical information, and b) releases NBC 12 (WJFW), Kilwins® and any and all participating sponsors their partners and affiliates, related companies, successors, assigns, officers, directors, stockholders, and employees, and participating sponsors, and their agencies and suppliers, from any and all claims, liabilities, and damages arising directly or indirectly out of the award.
All decisions of NBC 12 (WJFW) are final.