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Merrill business gets nominated for "Coolest Thing Made in Wisconsin"Submitted: 09/13/2018
Erin Beu
Erin Beu
Reporter/Anchor
ebeu@wjfw.com

Merrill business gets nominated for
MERRILL - How many steps does it take to make one shoe?

According to Weinbrenner Shoe Company in Merrill, it takes 130 steps.

That unique hands-on process got the business nominated to be on the "Coolest Thing Made in Wisconsin" list.

Sarah Polacek sets foot inside Weinbrenner Shoe Company ready to staple, stretch and ship shoes across America.

"We put love and care into shoes," said Polacek. "We are all hard workers here. We put in a lot of tough, tough time."

That toughness comes at a cost.

"We have blisters. We have bruises. We have everything that comes with hard work," said Polacek.

However, that hard work doesn't go unnoticed. The business was nominated to be on the "Coolest Thing Made in Wisconsin" list. 


Company President Patrick Miner says the company will do well in the competition because everyone needs shoes.

"It's very much an honor, especially being from a small town," said Miner. "Footwear is for lifetime. If you're feet aren't happy, you're not happy."

He says the company is more unique than others because it makes occupational shoes for military, swat, fire and police.

"It has become a big thing for them," said Miner.

But this big business wouldn't be where it is today without workers like Polacek willing to step up.

"We just put pride into our work. And that's what comes out at the end," said Polacek.

You can vote for Weinbrenner to get into the top 16 by clicking the link below.


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