Dept. of Tourism awards Northwoods Triple Crown with JEM grant for second straight yearSubmitted: 05/15/2018
Lane Kimble
Lane Kimble
News Director

Dept. of Tourism awards Northwoods Triple Crown with JEM grant for second straight year
ANTIGO - Shaughn Novy always felt like Antigo deserved its own rodeo, so she started one with the help of many others in 2017.  Novy runs Black Hawk Hill Horse Park, which focuses on team building and leadership, using horses to teach those skills.

The Northwoods Triple Crown showed so much promise last year, the state of Wisconsin decided to help get the word out about it for a second straight year.

The Department of Tourism awarded organizers with a $20,564 Joint Effort Marketing (JEM) grant Tuesday morning.

The Triple Crown received a JEM grant last year worth about $26,000, but there was no guarantee the rodeo would receive the funding again.

"The history of equestrian racing and that connection to the community of Antigo shows that it's an event that has that local tie and it's a unique event that Antigo can really make successful," Wisconsin Department of Tourism Regional Tourism Specialist Jeff Anderson said.

Novy plans to add a mounted shooting competition to the mix of bull riding, barrel racing, and barbecuing this year. She says the more than 2,000 people expected this year will boost all of Langlade County.

"Using the rest of their vacation to go fishing, ATVing, so a whole array of activities," Novy said.

The Northwoods Triple Crown's grant is a piece of about $1.1 million the state doles out in JEM grants each year. The money, which is a 50/50 match for the Triple Crown this year, must be used on marketing and advertising.

The Triple Crown will be August 10th through the 12th at the Langlade County Fairgrounds.

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