RHINELANDER - You might be planning on waiting in line on Black Friday or sitting behind a computer on Cyber Monday. But in Rhinelander and other Northwoods cities, Small Business Saturday is another day to mark on the calendar.
Dawn Allen sold her goods at craft shows for years, but had always wanted to try something different.
"It was my dream to open up a shop one day," said Allen, the owner of Briar House on Keenen Street.
So she opened Briar House in Rhinelander 21 years ago.
Allen sells women's clothes, shoes, accessories and has a full espresso bar.
But one of her favorite parts of the job is the community support.
"It's like a family here, it's more of a destination coming here I believe," said Allen.
Rhinelander is full of small businesses like Briar House.
This Small Business Saturday, the Rhinelander Chamber of Commerce is encouraging people to shop local.
"They really make up a community that we're a part of and small business Saturday is great for supporting those businesses," said Chamber Event and Program Coordinator Lauren Sackett.
It's not just great for the shops.
"When you shop local the money stays in Rhinelander," said Diane's Frame Shoppe owner Diane Dodge.
Dodge opened Diane's Frame Shoppe on Brown Street in 2005.
"By shopping local we can support the community with different benefits, and donations and different things that we do," said Dodge.
The holiday season is the most popular time of year for shopping. Dodge hopes people will bring that business to small shops like hers.
"There's lots of people out there spending money and if you could take even a portion of that and make it more local than some of the bigger box stores it definitely impacts your community," said Sackett.
While Allen is originally from Antigo, the people in Rhinelander and the support they give her business make it feel like home.
"It's a very loyal community and I'm just very thankful for them all," said Allen.
Businesses all over the country take part in Small business Saturday.