RHINELANDER - Paging through sales flyers, setting your alarm clock extra early, and standing in line with hundreds of people usually go hand in hand on Black Friday.
It's a day retail stores have to prepare for in advance and a day shoppers can't wait for because of those deals.
Curt Schrage is getting ready for a big day.
"It's the day that kind of kicks off the holiday season for us," said Schrage, OfficeMax store manager.
This is Schrage's fourteenth Black Friday at OfficeMax in Rhinelander. With experience like that, you can expect his team to be prepared.
"We're making sure that all the specials are out on display. Everything is out on the floor," said Schrage.
Schrage says OfficeMax isn't usually people's first stop Friday morning, but being prepared for any type of rush is important there.
"There isn't anybody getting trampled here," said Schrage.
At Menards in Rhinelander, just a few miles away, a store map will make it easier for shoppers to find what they're looking for.
"We have it in certain places to keep the congestion as limited as possible. We'll have seven or eight hundred people here right away in the morning," said General Manager BJ Prokopiak.
It's a morning guaranteed to bring people and business to the area, but one that also means preparing days before.
"The guests are having a good time. It's just a lot of fun. The day goes by really fast," said Prokopiak.
"It's just a matter of being prepared, making sure that people are taken care of and selling some merchandise. It's all about selling merchandise," said Schrage.
Menards in Rhinelander will open its doors at 6 a.m. Friday and OfficeMax will open at 7:45 a.m.