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New changes in big corporations give local stores insight on consumersSubmitted: 09/24/2017
New changes in big corporations give local stores insight on consumers
Phylicia Ashley
Phylicia Ashley
Reporter/Anchor
pashley@wjfw.com

RHINELANDER - As technology advances, more kids turn to tablets and electronics rather than toys.

The toy industry isn't the only business changing.

Just last week major Toy Company Toys 'R' Us filed for bankruptcy.

The increasing reliance on technology has affected book stores too.

In recent years we have also seen major book stores close.

Watching the changes in bigger companies show local stores the direction consumers are moving.

Local book seller Kira Peters said it also helps smaller stores like Book World in downtown Rhinelander to move forward.


 " I think there's a little bit of pressure because they're big corporations and if they can't make it how's that going to work for us," said Peters. 

Peters said Book World is unique because it's the only book store in town.

She said smaller is sometimes better because she can build a relationship with customers and she feels the loyalty isn't going anywhere.



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