The Granite Peak Ski Area in Wausau decided to combine the two and host an annual brew fest.
Andy Ledesma is the head brewer at Red Eye Brewing Company in Wausau. The Granite Peak Brew Fest is one of the many perks of his job.
"No other beer fest is like this, that's for sure," said Ledesma.
He definitely wasn't alone serving more than 40 beers on Saturday.
Jeff Geurink works for South Shore Brewery in Ashland. They've been around for 20 years, but they wanted to make this brew fest a part of their line up.
"Get our name out there and make sure people are enjoying our beer and get as much information as possible out about our brewery so then when they go out and get a beer, they remember us," said Geurink.
Something everyone will remember from the brew fest was the set-up.
"Snow bar?! You can't get that in the summer time," said Roland Bruhnke.
He's right. Most beer festivals are in the summer. But when it's still feeling like winter in March, Granite Peak turns lemons into lemonade, or more appropriately, hops into beer.
"I think it definitely helped that when they get to the bottom of the hill, you see a bunch of beer," said beer salesman Jesse Bartnik.
So even though beer and physical activity isn't the best combination, dozens of people were loving it this weekend.
"The winter, the skiing, the beer, it's all one big package all rolled into one," said Bruhnke.