Improvements on the way for this weekend's PotatoFestSubmitted: 08/28/2014

Ben Meyer
Executive Producer

RHINELANDER - Rhinelander's first-ever PotatoFest last year started as a charity fundraiser and a way to recognize the potato's importance in our area.

After last year's success, the event will expand even further this weekend.

PotatoFest features a parade, eating and cooking contests, live music all day, and the YMCA Couch Potato Race.

"We're hoping in the long run that PotatoFest is going to be the go-to event that you have to go to on Labor Day," said Downtown Rhinelander, Inc. Executive Director Maggie Steffen. "It's going to bring people from all over the state and hopefully the surrounding states, and this is where they come."

New events this year include a three-on-three basketball tournament, the second-ever appearance of the Spudmobile, and Alice in Dairyland.

We asked Steffen why she was wearing a duck hat for her interview.

"One of our new events is the Duck Regatta, which is, you buy your duck for five bucks," Steffen said. "Your duck has your ticket number on it. It gets floated down the river. Then it's captured, and we have prizes from first to twentieth. It ranges from $2,000, $1,000, $500, $250."

Trig's is the major sponsor of PotatoFest, and events will center around the greenspace near Trig's.

The festival starts with Bonus Friday Night events in the evening.

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