Airport advertising revenue downSubmitted: 02/19/2014
Story By Dan McKinney

RHINELANDER - Airports make money off all those billboards you see while traveling. But the Rhinelander Oneida County Airport isn't making as much money from advertising as it used too.

The Rhinelander Oneida County Airport has had an advertising contract with Clear Channel for 20 years. Clear Channel ended its contract in 2013.

The airport's advertising revenue decreased from $10,000 to $3,000 in recent years.

"I think basically what's happening is a lot with web creation and such like that I think that has taken the place of doing advertising, still advertisements, like in airports and such like that I see the downturn in the economy since 2008 I think that's part of the issue," says Joe Brauer, Rhinelander Oneida County Airport Director.

The airport's director wants to fill the empty billboards with local advertising. He hopes that will promote local tourism for the city of Rhinelander.

"We decided the best thing to probably do is try to get some local advertisement here and what we decided to do since we're owned by the city owned by the county that we would go to the tourism segments that we have around here," says Brauer.

The airport has an 800 thousand dollar yearly budget. Most of the funding comes from the airlines, not advertising.

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