Loading
Search
NEWS STORIES

Airport advertising revenue downSubmitted: 02/19/2014
Story By Dan McKinney


RHINELANDER - Airports make money off all those billboards you see while traveling. But the Rhinelander Oneida County Airport isn't making as much money from advertising as it used too.

The Rhinelander Oneida County Airport has had an advertising contract with Clear Channel for 20 years. Clear Channel ended its contract in 2013.

The airport's advertising revenue decreased from $10,000 to $3,000 in recent years.

"I think basically what's happening is a lot with web creation and such like that I think that has taken the place of doing advertising, still advertisements, like in airports and such like that I see the downturn in the economy since 2008 I think that's part of the issue," says Joe Brauer, Rhinelander Oneida County Airport Director.

The airport's director wants to fill the empty billboards with local advertising. He hopes that will promote local tourism for the city of Rhinelander.

"We decided the best thing to probably do is try to get some local advertisement here and what we decided to do since we're owned by the city owned by the county that we would go to the tourism segments that we have around here," says Brauer.

The airport has an 800 thousand dollar yearly budget. Most of the funding comes from the airlines, not advertising.




Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

Play Video

EAGLE RIVER - Northwoods emergency workers should find some small comforts of home when they're out fighting fires or running search-and-rescue operations for hours at a time.

The area's Salvation Army Emergency Radio Network--or SATERN--now has a mobile canteen trailer. The trailer can carry food, beverages, and radio equipment.  Mississippi-based sports drink company Sqwincher had the trailer sitting around and donated it to the Salvation Army.

+ Read More

VILAS COUNTY - Update:

We now the names of the people involved in a deadly crash that happened in Boulder Junction on Tuesday.

The crash happened at the intersection of Highway 51 and County Highway H just after 3:30 p.m.

+ Read More

RHINELANDER - Rejection can be difficult for anyone to handle.

A Rhinelander woman faced rejection four times already. But Dawn Knudsen plans to try again a fifth time.

"I'm not going to give up in life," said Knudsen.

This is the fifth time she'll be auditioning for NBC's The Voice. The reality show is a singing competition with celebrity judges

+ Read More

Play Video

RHINELANDER - County jails in Wisconsin need more corrections officers. Nicolet College will start a new program to train people who want those jobs. Nicolet will hold an open house early next week to inform prospective students about the training necessary to work in corrections.

+ Read More

Play Video

MERRILL - The T.B. Scott Free Library first opened its doors back in the 1800s. Light bulbs had been invented just 10 years prior.

Now, another technological advance will help the Merrill library go solar in the next few months.

+ Read More

SUGAR CAMP - On Friday, we will officially call Donald Trump the President of the United States.

One Sugar Camp bar owner has been counting down the days on a sign outside his bar.

"We had people stopping by and taking pictures and coming in and giving me a thumbs up," says Gator's Landing owner, Frank Pirolo.

Pirolo has owned the bar for 12 years and has lived in the Northwoods for 18 years.

"People have been noticing my Obama countdown sign," Pirolo said. "I been doing that since there was 89 days to go. Haven't missed a day."

Pirolo is excited to see President Elect Donald Trump take office. He takes on a straightforwardness not unlike the man he voted for.

"I'm kind of outspoken," Pirolo said. "I've been kind of referred to as the Archie Bunker of Sugar Camp."

He also has a sign outside of his bar that advertises his burgers, but people likely flock to his bar because he's frank.

"I see something on the news that bothers me, I'll come up with a quip and maybe put it out there," Pirolo says.

But that doesn't discourage him.

"I see good things going to happen," Pirolo said. "A lot of people say he's arrogant. My wife and I for the first time in 44 years have agreed on a political person." 

+ Read More

Play Video

RHINELANDER - A Northwoods teacher is being recognized for connecting her students with the world. 

Linda Goldsworthy, a social studies teacher at Rhinelander High School, won the second annual Global Educator of the Year Award. 

She is the only teacher in the state to win the award.

+ Read More
+ More General News
Search: 





Click Here