RHINELANDER - Airports make money off all those billboards you see while traveling. But the Rhinelander Oneida County Airport isn't making as much money from advertising as it used too.
The Rhinelander Oneida County Airport has had an advertising contract with Clear Channel for 20 years. Clear Channel ended its contract in 2013.
The airport's advertising revenue decreased from $10,000 to $3,000 in recent years.
"I think basically what's happening is a lot with web creation and such like that I think that has taken the place of doing advertising, still advertisements, like in airports and such like that I see the downturn in the economy since 2008 I think that's part of the issue," says Joe Brauer, Rhinelander Oneida County Airport Director.
The airport's director wants to fill the empty billboards with local advertising. He hopes that will promote local tourism for the city of Rhinelander.
"We decided the best thing to probably do is try to get some local advertisement here and what we decided to do since we're owned by the city owned by the county that we would go to the tourism segments that we have around here," says Brauer.
The airport has an 800 thousand dollar yearly budget. Most of the funding comes from the airlines, not advertising.
RHINELANDER - It costs nearly $240,000 to run Rhinelander's homeless shelter every year.
Frederick Place got an extra boost this month to help cover those costs with two grants totaling $8,000.
"With our just shy of $240,000 annual operating budget, we typically only get $40,000 from the state and federal government. So we are raising that $200,000 every single year," said NATH Executive Director Tammy Modic.
RHINELANDER - Thursday Rhinelander turned into the city of lights. The Light of the Northwoods kicked off its drive-through light show at Hodag Park today. "We never got to do anything like this when I was a kid," said volunteer Corey Passmore. However, Passmore's son will get the chance to experience a Christmas in a way his father was never able to. "As far as I can think back we've never had anything like this in Rhinelander," said Passmore. Months of preparation, hundreds of hours setting up, and more than a dozen creative minds helped create magic in Rhinelander. "Symbolizes an opportunity for community to come together," said YMCA of the Northwoods CEO Ryan Zietlow.
Disclaimer: All information deemed reliable but not guaranteed and should be independently verified. Rockfleet Broadcasting / Northland Television, Inc. and By Request Web Designs shall not be held responsible for any typographical errors, misinformation, or misprints.