Airport advertising revenue downSubmitted: 02/19/2014
Story By Dan McKinney

Airport advertising revenue down
RHINELANDER - Airports make money off all those billboards you see while traveling. But the Rhinelander Oneida County Airport isn't making as much money from advertising as it used too.

The Rhinelander Oneida County Airport has had an advertising contract with Clear Channel for 20 years. Clear Channel ended its contract in 2013.

The airport's advertising revenue decreased from $10,000 to $3,000 in recent years.

"I think basically what's happening is a lot with web creation and such like that I think that has taken the place of doing advertising, still advertisements, like in airports and such like that I see the downturn in the economy since 2008 I think that's part of the issue," says Joe Brauer, Rhinelander Oneida County Airport Director.

The airport's director wants to fill the empty billboards with local advertising. He hopes that will promote local tourism for the city of Rhinelander.

"We decided the best thing to probably do is try to get some local advertisement here and what we decided to do since we're owned by the city owned by the county that we would go to the tourism segments that we have around here," says Brauer.

The airport has an 800 thousand dollar yearly budget. Most of the funding comes from the airlines, not advertising.

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MADISON - The Wisconsin State Patrol says it saw more drugged drivers on the roads and had a significant increase in drug arrests from 2016 to 2017.

Wisconsin Public Radio reports that the State Patrol saw a 20 percent increase in drug arrests during that time period, with fewer than 2,900 arrests in 2016 to more than 3,400 last year. A drug arrest involves the possession of illegal narcotics or paraphernalia.

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RHINELANDER - Golfers can't wait to get back on the course after our long, tiring winter.  We'll need to melt a lot more snow to make that happen, but on a Rhinelander-area lake this weekend, ice will be needed for golfing.

Fisher's Resort on Lake George will host the 13th-annual Ice Golf tournament Saturday.  Golfers shoot real golf balls on nine holes on the frozen lake.  The four-person scramble format costs $40 per team.

The event is one of the biggest fundraisers of the year for the Hodag Sno-Trails snowmobile club.

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ONEIDA COUNTY - Every second counts when it comes to saving a life. But in rural parts of Wisconsin, it can take paramedics up to 30 minutes to respond to an emergency.

A new bill in Wisconsin would require dispatchers to know how to explain verbally CPR over the phone.

When Sherri Congleton answers a 911, call she is often thrown into a life or death situation.

"You kind of form a bond with the person on the other side of the phone when you answer a call like that," said Congleton.

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EAGLE RIVER - Once a week you probably leave a recycling bin at the end of your driveway. But what actually happens to that paper, cardboard, and bottles after a truck picks it up? 

Eagle Waste and Recycling in Eagle River gets recyclables from all over the northern half of Wisconsin and even the U.P. 

"As far north as Marquette, Michigan, as far east as Menominee, Michigan, from Chippewa Falls Wisconsin to the west and Wausau to the south," said Eagle Waste and Recycling President Alan Albee.

The facility opened in 2012 and has been growing ever since. 

Albee showed us how recyclables are sorted and packed to be shipped off and made into new products.
Recyclables are unloaded from a truck.

Then they are loaded into basin called a metering drum and then unloaded onto a conveyor belt. 

Workers start pre-sorting.

"Our pre-sort allows us to clean the material up prior to going into our main sorting building," said Albee. 

Then the belt runs into another building where it is sorted further. 

"And then the first thing that we pull out is glass," said Albee. 

Big cardboard items are sorted out through a filter. Then paper is separated from plastic and metals. 

"Metal is sorted by use of a magnet; aluminum is sorted automatically by the use of an eddy current," said Albee. 

Workers separate the different kinds of plastic, then items drop into a baler and are made into bricks. 

"The finished products are sent all over the country depending on what the material is. Paper and cardboard are shipped locally to paper mills in Wisconsin Rapids or over by Green Bay," said Albee. 

It's the only facility of its kind in the Northwoods, and one of the only ones in Wisconsin. 

Right now Eagle Waste and Recycling has two balers. They will be getting a third one this summer to pack cardboard.

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OCONOMOWOC - Authorities say more than 70 people were treated at local hospitals after an air quality issue forced the evacuation of Oconomowoc High School and the adjacent Oconomowoc Arts Center.

Western Lakes Fire District Chief Brad Bowen says low carbon monoxide readings were detected on some of the first patients treated, but officials could not immediately find a cause or source.

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RHINELANDER - On Thursday night, two of three candidates made the case for why they should become Rhinelander's next mayor. A panel of media members, including Newswatch 12's own Ben Meyer, questioned the candidates for an hour, live on WXPR.

The two candidates at the forum argued between the power of a fresh perspective and a wealth of experience. 

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ARBOR VITAE - An Arbor Vitae restaurant may be relatively new to the area, but regulars quickly started packing the place every Friday for fish fry.

Ron and Marlena Schisel opened Outback 51 about a year ago.

They say it was tough being the "newbies" at first, but their fish fry got people in the door from the start.

Bluegill is the favorite plate at this fish fry.

" Surprisingly we sell more bluegill more than any other fish. It is a Northwood's native fish, people want to see if it takes the fish that they have when they clean fish," says Ron.

Outback 51 serves fish fry Fridays starting at 11 a.m.

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