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NEWS STORIES

Businesses Learn About Quality Customer ServiceSubmitted: 05/08/2013

Melissa Constanzer
Morning Meteorologist/Reporter
mconstanzer@wjfw.com


RHINELANDER - We all like to be welcomed and treated well. That's especially true when we're customers at a store. Today, businesses went back to school to make sure they do that well.

The Rhinelander Chamber of Commerce organized a workshop held at Nicolet College. Businesses came to learn just how important good customer service is. They invited Sarah Pischer to speak from the Wisconsin Department of Tourism.

"I think the statistic that Sarah uses that's so great to keep in mind is that 68 percent of customers don't come back to a place of business because of an experience they had. They were either treated rudely or nobody acknowledged them when they walked in," says Lara Reed, Rhinelander Chamber of Commerce Director.

The class covered the basics of good customer service. This included things as simple as eye contact with customers, friendly greetings, and helping customers with any questions they have.

"Instead of seeing the owners and the managers, they're getting the word out and they're seeing that this is something for they're employees to just get a little refresher on," says Lara Reed.

The Chamber of Commerce will hold another workshop next week about identity theft.

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We'll have the details on this story and more tonight on Newswatch 12 - news from where you live.

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