Loading
Search
NEWS STORIES

Changing with the Times at WD FlooringSubmitted: 05/06/2013
Ben Meyer
Ben Meyer
Managing Editor / Senior Reporter
bmeyer@wjfw.com

Changing with the Times at WD Flooring
LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

RHINELANDER - This year community members hit the pavement for the 11th Annual Hodag Run for Your Life on Saturday.

The event includes a half marathon, a 10K, a 5K, and even a "Chase the Hodag" run for kids. Organizers say the Hodag chase is always a big hit with kids.

+ Read More

Play Video

RHINELANDER - Usually when we think of people fighting world hunger, collecting food donations and other community service events come to mind. But a group of kids from Rhinelander are fighting world hunger a different way.

On Sunday, 14 people, including kids in grades five through 12 and some of their parents, set out on a weeklong 250 mile bike ride to raise money. They're all part of Rhinelander's Immanuel Evangelical Lutheran Church.

Pastor Tammy Barthels says this is a great way for kids to learn about world hunger.

+ Read More

Play Video

PHILLIPS - Being a part of a community can mean support and lasting relationships. That's true for many people living in Price County.

This year, the annual county fair needs the community's help more than ever. On Saturday, a Community Day was held on the fairgrounds in hopes of raising money.

+ Read More

THREE LAKES - The Three Lakes Shoot Out and Fly-in brings out hundreds of people every year.

One man spent years observing the boat races, but in the past few years has become an active member of the Fly-in side of the event.

+ Read More

MADISON - MADISON, Wis. (AP) " Wisconsin researchers are trying to learn more about an invasive fruit fly that has been threatening berry crops in the state since 2010.

University of Wisconsin fruit crop entomologist Christelle Guédot tells Wisconsin Public Radio (http://bit.ly/2sLfQEH) that researchers started trying to pinpoint when and where the spotted wing drosophila is most active within plants last summer.



+ Read More

CHIPPEWA FALLS - CHIPPEWA FALLS, Wis. (AP) " A former Chippewa Falls science teacher has been sentenced to six years in prison for the sexual assault of a student.

Joel Jahnke had pleaded no contest to three felony counts, including second degree sexual assault of a child. The victim was 13 years old when she was assaulted.


+ Read More

MADISON - MADISON, Wis. (AP) " Madison police say a 52-year-old man is dead after a stabbing in an apartment.

Officers were called to a four-unit building on West Badger Road about 5:30 a.m. Saturday. The victim was dead at the scene. Police say he was stabbed multiple times.


+ Read More
+ More General News
Search: 





Click Here