Loading

60°F

53°F

59°F

55°F

59°F

50°F

59°F

60°F

59°F

53°F

60°F

59°F
Search
NEWS STORIES

Changing with the Times at WD FlooringSubmitted: 05/06/2013

Ben Meyer
Executive Producer
bmeyer@wjfw.com


LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

Text Size: + Increase | Decrease -
Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

WAUSAU - A Wausau teen accused of stabbing a middle school boy will be tried in adult court. Dylan Yang, 15, pleaded not guilty in Marathon County Court Thursday.

Prosecutors think Yang stabbed and killed 13-year-old killed Isaiah Powell in February.

+ Read More

RHINELANDER - The number of fireworks-related injuries increases in the 30 days surrounding the Fourth of July.

A study by the Consumer Product Safety Commission says more than 200 people nationwide go to emergency rooms every day with these injuries around this time of year.

To prevent injuries, it's important to follow guidelines set up by the state of Wisconsin.

+ Read More

MERRILL - A woman in the Merrill area could face charges for allegedly shooting her boyfriend in the leg.

Lincoln County Deputies got a call about 1:20 this morning about a domestic disturbance in the town of Merrill.

+ Read More

MADISON - An expansion of who can play sports and participate in extracurricular activities in public schools in Wisconsin is being scaled back.

+ Read More

MADISON - Nearly all records created by state and local elected officials would not be subject to the Wisconsin open records law under a sweeping surprise change Republicans have approved as an amendment to the state budget.

+ Read More

RHINELANDER - A one-car rollover slowed down traffic for about an hour in Rhinelander on Thursday.

Police received a call around 3:30 Thursday afternoon. No other cars were involved.

+ Read More

RHINELANDER - White crosses on the lawn of  a Northwoods church represent just how strongly some people oppose abortion. The hundreds of crosses now dot the space in front of the Nativity of Our Lord Parish, St. Joseph's church location in Rhinelander.

+ Read More
+ More General News
Search: 




Click Here