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Changing with the Times at WD FlooringSubmitted: 05/06/2013

Ben Meyer
Managing Editor / Senior Reporter
bmeyer@wjfw.com


LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

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 IN OTHER NEWS
What We're Working OnSubmitted: 01/18/2017

- Tonight on Newswatch 12:

We'll bring you an update on the search for two Antigo children who are thought to have been taken away to the Black Hills area by their non-custodial mother.

We'll tell you about a Tomahawk teacher who received a literacy award from the state.

And we'll introduce you to a local carpenter/welder who takes a little bit of fantasy and imagination and makes it into reality.

We'll bring you the details on these stories and more tonight on Newswatch 12 - news from where you live.

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MINOCQUA - A Green Bay man died in a snowmobile crash in Minocqua Tuesday night.

The Minocqua Police Department says the crash happened at 7:13 p.m. on Lower Kaubashine Road near the intersection of Camp Nine Road and Cedar Falls Drive.

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MADISON - The state appeals court says a judge properly moved a teen offender into the adult system after saying he thought the boy would be safer there than in the state's troubled youth prison.

The teen was accused of sexually assaulting a fifth-grader.

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CORNUCOPIA, WISCONSIN - The National Park Service says it's still too dangerous to explore the Apostle Islands ice caves off the Wisconsin shore of Lake Superior.

When accessible, the majestic ice caves have attracted tens of thousands of visitors to the area.

The park service doesn't know if the ice will be safe enough this season.

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VILAS COUNTY - A 77-year-old man died in a crash near Boulder Junction late Tuesday afternoon.

According to the Vilas County Sheriff's Office and Wisconsin State Patrol, it happened around 3:30 p.m. at the intersection of U.S. Highway 51 and County Highway H.

Investigators think a van went through an intersection and hit a semi truck.

"There was injury," said Boulder Junction Fire Chief Matthew Reuss. "The two passengers in the van had to be extricated. One was taken to Howard Young Medical Center for further care. The driver of the semi was uninjured and the second passenger in the van was pronounced dead at the scene."

According to Wisconsin State Patrol, the driver of the van is a 68-year-old woman from Colby. Crews later took her to St. Joseph's Hospital in Marshfield for non-life threatening injuries. Her passenger, a 77-year-old male from Colby, died in the crash. They were both wearing seatbelts. 

The driver of the semi is 63 years old and from South Range. 

Traffic was rerouted through Boulder Junction for several hours and was reopened shortly before 9 p.m. Tuesday.

Several units responded to the scene.

"Because we had multiple patients, we dispatched multiple ambulance units," Reuss said. "We called in resources from Arbor Vitae for traffic control and we called Manitowish Waters for help in extrication and ambulance service as well as Medic 5 out of Howard Young."

State Patrol and the Vilas County Sheriff's Office will investigate the crash.

Police will not release the names until the families are notified. 

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STEVENS POINT - A baby in Portage County ended up in the hospital for seizures twice in three days last fall.  Police think the mother's live-in boyfriend may have shaken that baby.

Matthew Huettl, 25, pleaded not guilty to felony charges for first-degree reckless injury and child abuse in Portage County Court on Tuesday.

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NORTHWOODS - Roads stayed fairly safe north of highway eight Tuesday, but an ice storm caused a lot of slick conditions south of there.

As of Tuesday morning, the state patrol dealt with more than 200 incidents around the region.

But for the most part, drivers weren't crashing into each other.

"The number of slide ins have really outnumbered the number of crashes, which kind of tells us that's good that motorists have been listening and kind of adding a little more distance between themselves and other vehicles so that's good, so it looks like the total number of slide ins have been significantly higher than crashes," said State Patrol Sergeant, Dan Gruebele

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