NEWS STORIES

Changing with the Times at WD FlooringSubmitted: 05/06/2013

Ben Meyer
Executive Producer
bmeyer@wjfw.com


LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

Text Size: + Increase | Decrease -
Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

Play Video

NORTHWOODS - On Tuesday, a Michigan man named Steven Snyder robbed a Wausaukee bank. Before he was killed later that day, police say Snyder killed a state trooper and another person.

Bank workers in Wausaukee, like those in other Northwoods banks, likely had been trained in advance on what to do if being robbed.

In Rhinelander, the police department works directly with banks and credit unions to prepare workers for a potential robbery.

+ Read More

Play Video

WOOD COUNTY - A Pittsville high school senior died in a two car crash on Wednesday in Wood County.

18-year-old Kayla Ignatowski died at the scene.

It happened at 7:39 a.m. on County Highway A, between Hilltop Road and Sunset Road north of Pittsville.

Investigators believe Ignatowski's car crossed the centerline while going around a curve, hitting the other car head on.

+ Read More

KIEL - Funeral services are scheduled for a Wisconsin state trooper killed in a shootout with a bank robbery suspect.

+ Read More

MADISON - The DNR helped move 26 elk to Jackson County on Thursday. The herd from Kentucky was introduced near Black River Falls.

+ Read More

Play Video

FOREST COUNTY - Prosecutors think a former Forest County jail worker stole phone cards from the Forest County jail and gave them to an inmate.

Melvin Donek is also accused of lying to an officer about how the cards were given to an inmate without payment.

He pled not guilty to one felony and three misdemeanors in court Thursday.

Prosecutors also believe Donek knowingly bought a stolen trailer.

He's charged with a felony for misconduct in office.

+ Read More

Play Video

MARATHON COUNTY - A 22-year-old Weston man faces four charges for allegedly putting a 16-month-old child's face in extremely hot water. He faces nearly 40 years in prison if convicted.

+ Read More

Play Video

RHINELANDER - The Rhinelander Area Food Pantry uses creative ways to get food donations. One of their fundraisers, CANtastic, just finished up for the year.

Nine teams used more than 4,300 cans to build replicas of historic buildings. Then, more than 700 people used cans to vote for their favorite structure.

+ Read More
+ More General News
Search: 




Click Here