Loading

70°F

62°F

72°F

66°F

67°F

72°F

70°F

66°F

63°F

70°F

72°F

66°F
Search
NEWS STORIES

Changing with the Times at WD FlooringSubmitted: 05/06/2013

Ben Meyer
Executive Producer
bmeyer@wjfw.com


LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

Text Size: + Increase | Decrease -
Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

WAUSAU - The name sounds scarier than most of the symptoms would suggest, but doctors take West Nile virus seriously.

This week, a dead crow in Marathon County tested positive for West Nile. The Marathon County Health Department reported the discovery Monday. Counties look mainly at crows, blue jays, and ravens to find the virus. It is spread mostly through mosquito bites.

+ Read More

Play Video

MINOCQUA - A K9 unit can track scents, catch suspects, and save lives. The Minocqua Police Department hopes to get one.

The police chief says the dog and training could cost thousands of dollars. Because the town is a popular summer destination, police think a K9 could be a useful tool.

+ Read More

Play Video

RHINELANDER - Wildlife workers think lead poisoning may have killed an eagle east of Rhinelander on Friday.

The bird was found at the intersection of highways 8 and 51. It died before workers at Wild Instincts in Rhinelander could rescue it.

+ Read More

LAC DU FLAMBEAU - A crash on a Vilas County lake severely injured a Park Falls man over the weekend.

Twenty-five-year-old Joel Goll crashed into a docked boat while wakeboarding on Ike Walton Lake Saturday afternoon.

+ Read More

Play Video

RHINELANDER - For the first time in 25 years, a new Dr. Seuss book will hit library shelves all across the Northwoods this week.

"Since he's been passed away for so many years, it's pretty exciting the new book is coming out," says Rhinelander District Library Children's Librarian Tom Hurlbert.

+ Read More

Play Video

TOMAHAWK - You may know a Tomahawk man for his museum dedicated solely to the 1955 Chevrolet. But now that same man has finished work on another unique project: a miniature Viking boat—for turtles.

"I got models of drekars, but they're just little," said Swede Jorgensen. "And I wanted a big one."

+ Read More

Play Video

RHINELANDER - You can race by the seat of your pants during this year's Potato Fest.Though the festival doesn't happen until September, the YMCA is looking for teams to put together a couch and race it against others. 

+ Read More
+ More General News
Search: 




Click Here