Loading
Search
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

MINOCQUA - A crash in the Town of Minocqua left one person dead Thursday night.

Minocqua officers tell us it happened just before 7 p.m. on Highway 70, a quarter-mile east of the Price County line.

+ Read More

EAGLE RIVER - Northland Pines District Administrator Dr. Mike Richie likes people to know what's happening in the school district. That's why he holds coffee socials throughout year.

Richie held a Veteran's Coffee Social at Eagle River Roasters Thursday morning.

+ Read More

WAUSAU - A farewell ceremony helped family and friends say goodbye to members of the Wausau-based 376th Finance Detachment on Friday.

 Almost 25 soldiers from northcentral Wisconsin will soon be on the ground in Kuwait. 

Although the soldiers will be serving their country proudly, they can't help but remember those they'll leave behind.

+ Read More

WAUSAU - Retired U.S. Army General Wesley Clark calls this year's presidential race the starkest choice in his lifetime.

Clark stopped in Wausau on Friday to push people to vote early for Hillary Clinton. Clark is a former NATO Supreme Allied Commander.

+ Read More

WASHINGTON, D.C. - Sixteen million Americans served during World War II. Only about 700,000 are still alive today. But 13 World War II veterans from northcentral Wisconsin traveled to Washington, D.C., on the Never Forgotten Honor Flight last week. 

Ogema's Ed Blomberg is no stranger to the spotlight, and he's got a laugh you could recognize from a mile away. But last week, Ed got to take a back seat and enjoy the sights of our nation's capitol. 

"It was beyond my wildest dreams. I never could have imagined something like this," Ed said.

+ Read More

Play Video

EAGLE RIVER - Gavin Hoffman thinks he's pretty good at kickball.

"Yeah, I scored, like, three runs today," the 11-year-old said nonchalantly Friday morning.

But he knows winning isn't everything.

"Obviously we want to win, but it's not so bad if we don't win," Hoffman said.

+ Read More

VERNON COUNTY - Authorities say a second person has died in the storms and flooding hitting western Wisconsin.

Vernon County Sheriff's officials say 79-year-old Joseph Menne attempted to drive through floodwater on a road near his home on Thursday.

+ Read More
+ More General News
Search: 




Click Here