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NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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 IN OTHER NEWS
Convicted sex offender to be released in NorthwoodsSubmitted: 08/01/2014

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RHINELANDER - A man convicted of breaking into a 15-year old girl's basement and sexually assaulting her will move to Rhinelander when he's released from prison.

26-year-old Jason L. Mullen will be released from prison August 5th. He'll move into a transitional living home in Rhinelander.

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Successful pea harvest despite cool Spring temperaturesSubmitted: 08/01/2014

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Clean Sweep event give people opportunity to get rid of hazardous chemicalsSubmitted: 08/01/2014

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Northwoods man uses hobby to say thank you to veteransSubmitted: 08/01/2014

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Barbeque lovers come to the northwoods this weekend for Submitted: 08/01/2014

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