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Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm

Rhinelander Chamber Wins Awards for Hodag Marketing
RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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 IN OTHER NEWS

MINOCQUA - You can help the Oneida County Dive Team by grabbing your goggles and swim cap Saturday (June 23) morning.

Swimmers will launch from Torpy Park for the Minocqua Island Swim Challenge.

The race is one mile long, but people can choose to swim just 400 meters, too.

The water temperature will be about 65 degrees during the race.

"A lot of people will wear wet suits and be very comfortable. I have seen plenty of people go without and have no trouble," says Laura Fuhrman.

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This event helps raise money for cancer research.

It also allowed cancer patients and their families to meet others who know what they are going through.

"It's terribly important for us to have this opportunity to gather in an arena where we are all caregivers of each other", said Joy Turpin, the Event Lead for Relay for Life of the Northwoods. "We all want to see each other pull through this and saturate each other with hope."

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In a span of six days, at least 17 vehicles were either keyed, had windows bashed in or had stuff stolen from them.

"Some weirdo doings some weirdo stuff that's how I look at it," said Jon Radtke who lives in the neighborhood where items were stolen from a handful of unlocked cars."It's kind of (strange) for this area. We really don't have a lot of problems in the area."

Last Friday, two vehicles parked at the East High Apartments on Street and Adams Street and three more just down the street were broken into.

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Robert Aufrere was found guilty of third degree child sexual assault in Oneida County Court Friday. 

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