Loading
Search
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

Play Video

RHINELANDER - We often bring you stories of efforts to fight aquatic invasive species in the Northwoods during the summer. It's tempting to think that invasives don't pose a problem during the winter.

But conservation workers want you to rethink that idea. Species like Eurasian watermilfoil don't simply wither underwater in the winter.

"Eurasian watermilfoil is considered a perennial. However, I consider it an evergreen. A lot of people do," said Oneida County AIS Coordinator Stephanie Boismenue. "The reason being is it's winter-hardy. It's capable to live and grow underneath the ice."

+ Read More

MADISON - A Republican congressman who derided Wisconsin's capital city as a communist haven is not backing down from his comments even as those in the city that prides itself as being "77 square miles surrounded by reality" take offense.

+ Read More

RIB MOUNTAIN - Granite Peak in Wausau wants to expand, but some people don't want that to happen. 

The Granite Peak ski area held a meeting Wednesday evening to discuss those plans. The public was invited to hear about the expansion and to get answers to any of their questions.

+ Read More

ANTIGO - With one of the coldest days of the season so far, most people probably chose to stay inside Wednesday.

But for people in Antigo it was the perfect day to get outside and cook up some chili.

Antigo held its annual chili cook-off. 

+ Read More

MADISON - The University of Wisconsin Law School has notified more than 1,200 former applicants that they could be at risk of identity theft because the school's database was hacked.

The university says Social Security numbers from 2005 to 2006 applicants were recently compromised. The Law School has taken down the affected server as a result and added a firewall to better protect that data.

+ Read More

Play Video

PINE COUNTY - State politicians face a battle over paying for Wisconsin roads. This week, Assembly Speaker Robin Vos rode in an ambulance to show just how bumpy some roads are. One Price County woman had a real-life ride over rough roads in an ambulance. 

Not long ago, Sandy Krueger suffered a dislocated shoulder and sprained ankle after falling down a flight of stairs. An ambulance gave Kruger a painful ride over rocky roads to the hospital. Krueger says the EMT driver would even warn her when they were about to hit a "rough spot" in the road. 

+ Read More

Play Video

SCHOFIELD - Choirs sang, bells rang, and teenagers like Claire Tomczik shed a few tears.

"It got me a little emotional," Tomczik said.

She and about 140 fellow D.C. Everest High School students went to a Pearl Harbor remembrance ceremony in the school auditorium Wednesday morning -- 75 years to the day after the attacks happened -- by choice.

+ Read More
+ More General News
Search: 





Click Here