Loading

17°F

14°F

17°F

13°F

15°F

18°F

17°F

16°F

15°F

16°F

16°F

17°F
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

MADISON - Lawmakers are set to reignite conversations this week about whether vaping, using electronic cigarettes and other vapor smoking devices, should be included in Wisconsin's smoking ban.

The ban took effect in 2010. It outlaws smoking in all public indoor locations, including restaurants and bars. But the ban does not currently apply to vaping, giving venue owners the right to decide whether or not to permit e-cigarettes.

+ Read More

KENOSHA - Police say 11 people were hurt but none seriously when a bus crashed on Interstate 94 in southeastern Wisconsin.

The Kenosha County sheriff's office says the coach-style commercial bus was returning from Milwaukee to the Chicago area when the driver suffered an apparent medical condition and collapsed about 11:30 p.m. Saturday.

+ Read More

MILWAUKEE - Milwaukee police say a 7-year-old boy has drowned while attending a birthday party at a hotel.

Police say the party was at the Comfort Suites Park Place hotel in northwest Milwaukee.

+ Read More

CALEDONIA - An elderly couple is dead after being struck by a sport utility vehicle as they left a church in southeastern Wisconsin.

Police say Oscar and Vernetta Lang, both 83 and from Caledonia, died after being struck about 5:30 p.m. Saturday.

+ Read More

MEDFORD - 28 middle aged and elderly people will need to find housing after an apartment fire in Medford Saturday.

It happened a little before 1 p.m. The Medford Police Department says the fire happened in Riverview Village Apartments on the third floor.

Medford Police Chief Ken Coyer says a neighbor smelled and saw smoke.

The 28 people who lived there were displaced due to smoke, fire and water damage throughout the building. Red Cross helped them at Medford Area Senior High School to make arrangments for housing.

The chief says this was an accidental fire.

+ Read More

Play Video

MINOCQUA - A large crowd had the chance to try a wide variety of tasty chilli Saturday.

The Minocqua Brewing Company hosted their fourth annual Chilly Chili Challenge. People had the chance to try 10 different chili's.

Minocqua Brewing Company Manager Doug Etten says the warm weather might have played a roll in how many people came out Saturday.

"It's so nice out this weekend that we've got a lot of people in the area, but they'll be out doing some stuff," said Etten. "We understand that and they should be because that's why they come to the Northwoods."

+ Read More

Play Video

MEDFORD - Members of the Medford Curling Club celebrated their 100 year anniversary this weekend. The club began its first curling season in July of 1914 and has steadily built a following during the past century. Club members believe media exposure has brought more attention to curling locally and across the country.

"I think the Olympics have done a great boost for curling, clubs are popping up all over the United States now," said Centennial Committee Chairman Jeff Mueller. "You can meet people all over the country, you mention curling, they say they saw it on the Olympics. Unlike years ago when they thought it was just some boring shuffleboard on ice type of thing, people really get into it."

+ Read More
+ More General News
Search: 




Click Here