Loading
Search
NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

WISCONSIN RAPIDS - We now know who were the three people killed during Wednesday's double-murder suicide in Wisconsin Rapids.

The Wisconsin Rapids Police Department says† 36-year-old Justin Bohn of Wisconsin Rapids shot and killed his 5-year-old daughter, Paige, and his 3-year-old son, Devon.



+ Read More
What We're Working OnSubmitted: 04/29/2016

- Local schools have stepped up to show their support for the Antigo community after last weekend's prom shooting. We'll show you what that effort looks like at Lakeland.

- Plus, a local greenhouse that was destroyed by a tornado in 2011 and was rebuilt is celebrating it's20th anniversary. We'll take you to the celebration.

We'll have the details on this story and more tonight on Newswatch 12 - news from where you live.

+ Read More

MERRILL - For six months, we wondered whether someone intentionally started what the fire department described as a suspicious house fire in Merrill.

Friday, the Merrill Police Department announced it has arrested the man believed responsible for the October 22, 2015 fireó22-year-old David Ostrowski of Merrill.

+ Read More

Play Video

MERRILL - Five years ago, the tornado in Merrill destroyed Zoellner's Greenhouse.

"They all went down," says April Zoellner.

But the Zoellner family didn't give up. The family was able to rebuild thanks to help from the community.

+ Read More

MADISON - Wisconsin's attorney general has asked an appellate court for an emergency stay of a Dane County judge's ruling striking down the state's right-to-work law.

Brad Schimel says Judge William Foust's ruling has created confusion and should be put on hold while an appeal is pending.

+ Read More

Play Video

RHINELANDER - Companies in any industry always try to come out with the latest and greatest technology.

The logging industry is no different. 

Pioneer Equipment demonstrated its latest Rottne forestry equipment Friday, including a harvester and a forwarder. 

+ Read More

Play Video

ONEIDA COUNTY - Just over a week ago more than 10 different agencies rushed out to rural western Oneida County to deal with a man threatening to blow up his house.

When crews got there, 60-year-old Kenneth Welsh was sitting on his porch with a long gun. He held up police up in a standoff for the next three hours.

Last week he was charged with attempted first-degree homicide along with other felonies.

Welsh appeared in court Friday to hear the judge's decision regarding whether the prosecution has presented enough evidence to move forward with the case against him.

+ Read More
+ More General News
Search: 




Click Here