NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

Text Size: + Increase | Decrease -
Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS
What We're Working OnSubmitted: 03/05/2015

- Antigo gymnastics has come a long way in two decades. The same coach has been there through the journey.

We'll have the details on this story and more tonight on Newswatch 12 - news from where you live.

+ Read More

MINOCQUA - Leaders at Minocqua Winter Park often hear from locals that they don't get the chance to visit the park. Staff members want to change that.

"We get people popping in to the chalet daily that say they've lived in the area for many, many years but haven't had a chance to come explore. We want to get rid of any excuse they have to come and explore Minocqua Winter Park," said Minocqua Winter Park Executive Director Tim Collins.

They'll host Lakeland Community Appreciation Day this Sunday.

+ Read More

Play Video

EAGLE RIVER - The former Lac du Flambeau man who owned and ran an ATM business that appeared in some U.S. and Canadian casinos will serve three years in prison.

Kevin Maulson was sentenced Thursday in Vilas County Court for three felony counts of making false statement on a securities sale and theft in a business setting. This was for misleading investors about his personal finances in the early 2000s and not paying them back.

+ Read More

MERRILL - More private schools in Northcentral Wisconsin could take part in the statewide voucher program.

Three schools in Lincoln and Marathon counties that aren't already a part of the program are applying this year.

Trinity Lutheran School in Merrill is one of those schools.

The school applied last year as well.

"Having gone through it last year I know what we're up against," says Trinity Lutheran School principal Kathy Yahr.

+ Read More

Play Video

VILAS COUNTY - Visitors to one Northwoods courthouse may notice some changes in security.

The Vilas County Courthouse will put in place new security measures starting March 16th.

The biggest change the public will notice is only one entrance will be open to the public.

+ Read More

Play Video

WAUSAU - When you hear the word "gang," you may think of big cities like Chicago or Milwaukee. Unlike what many believe, they may be in your own backyard.

"The prominent one, the OTB, that this male juvenile claimed to be, that one was a known gang group here in the Wausau area," said Wausau Police Officer Houa Lee. "This other gang involving white, Hispanic, or black males, that was probably a hybrid gang that just formed."

Some gangs in Wausau have been around for the past fifteen years. Last week, a middle school boy died when a 15 year old stabbed him twice in the back. Police think the stabbing is gang related.

Recently, kids as young as ten years old are getting involved in gangs. Police say their biggest problem is keeping track of them.

+ Read More

BAYFIELD - Wisconsin's winter wonder re-opened today after a temporary closure.

The National Park Service closed the caves at the Apostle Islands National Lakeshore Tuesday evening due to high winds.

Concerns were that wind and blowing snow could make the ice leading out to the caves unsafe.

Around 12,000 people have visited the ice caves along the south shore of Lake Superior in Northwestern Wisconsin since they opened last weekend.

+ Read More
+ More General News
Search: 




Click Here