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NEWS STORIES

Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm


RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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Sponsored in part by HodagSports.com





 IN OTHER NEWS
What We're Working OnSubmitted: 07/28/2015

- After years of rumbling over potholes, drivers in Rhinelander will soon be able to travel smoothly over Lincoln Street. The city will completely resurface the busiest part of the road starting Monday. We'll have what drivers need to know.

- Veterinarians in the Northwoods have been treating more cases of heartworm in dogs lately. The illness can leave a foot-long parasite in your dog's body. We take a look at treatment and prevention.

- The Northwoods attracts campers from all across the state every summer. But tonight at 5, we'll introduce you to some Boy Scouts who ventured more than 3,000 miles to visit Langlade County.

- Learn more about spiny water flea, one of the newer invasive species in Northwoods lakes.

- And we'll look at the Wabeno Art and Music Fest, a first-year event coming up this weekend.

We'll have the details on these stories and more tonight on Newswatch 12 - news from where you live.

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WABENO - Wabeno wants to draw more and more people to its small community by making improvements such as building new trails and hosting new cultural events.

This weekend, the town will host the first ever Wabeno Art and Music Fest. People in Wabeno say they have a unique passion for the arts.

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RHINELANDER - A crash sent a driver to the hospital in Rhinelander Tuesday morning.

Police say a man driving a pickup truck ran into a parked car on Evergreen Court around 9 a.m.

The crash threw the parked car into the front yard of a nearby home.  No one else was hurt.

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RHINELANDER - As temperatures rise in the dog days of summer, knowing how to prevent and react to heat exhaustion can save a life.

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VILAS COUNTY - "Back in 2010, people wanted answers," says DNR Research Scientist Dr. Carl Watras, who works out of the UW-Madison Trout Lake Research Station in Boulder Junction.

Lake levels across the Northwoods were down. Way down.

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RHINELANDER - We may soon need more substance abuse counselors in the Northwoods. The demand for trained counselors is expected to increase in the next ten years.

That's why Nicolet College will offer a new technical diploma this fall for substance abuse counseling. The diploma is set up to benefit both students and professionals wanting to learn more.

"It will augment really, well people who are already in the helping and counseling professions like nurses, social workers and therapists," said Lenore Blemke, Dean of Health Occupations for Nicolet College. "This will give them an additional credential."

Counselors can be found at places like Koinonia treatment center in Rhinelander.

Koinonia has several substance abuse counselors who help people recognize their addictions and how they may affect their lives.

"It's really neat to see individually what they start to recognize about their addiction and how that has impacted them personally and for them to start to get to know themselves, aside from who they are with their substance use," said Jessica Krueger, Mental Health and Substance Abuse Therapist at Koinonia Treatment Center.

The training involves 28 credits in related subjects. Nicolet will offer the program both in the classroom and online.

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CHICAGO - Wisconsin Governor Scott Walker wants to see changes to the U.S. Environmental Protection Agency.

He thinks the EPA should become an "umbrella organization," with most of its powers shifted to state regulators.

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