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Rhinelander Chamber Wins Awards for Hodag MarketingSubmitted: 04/17/2013
Story By Lyndsey Stemm

Rhinelander Chamber Wins Awards for Hodag Marketing
RHINELANDER - He greets you when you drive into town, and watches over you at nearly every pub, store, even from police cars. Now Rhinelander will get even more recognition thanks to the mythical green monster we all know and love.

The Rhinelander Chamber of Commerce won two advertising awards for its use of the Hodag.

The "What is a Hodag" infographic won the awards from the American Advertising Federation.

The infographic explains the history and mythology of the iconic monster that helped put Rhinelander on the map.


Chamber Executive Director Lara Reed says having a mascot as unique as the Hodag to promote the city with is invaluable.

"It's fun. And I think that really encompasses what we're about. We don't take ourselves too seriously, and we have a lot of fun at what we do. And we hopefully put Rhinelander on the tip of somebody's tongue when they're talking about the Northwoods. 'Oh, do you know what a Hodag is? Yep, and it goes with Rhinelander, Wisconsin'," says Reed.

Locals can even benefit from a trip to the Chamber. The legend of the Hodag is so long, someone who's known him their whole life could learn something new. For example, he eats fish out of the lake but prefers a traditional fish fry with potato pancakes, and his horns can pick up every Milwaukee Brewers radio broadcast.

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 IN OTHER NEWS

HAZELHURST - You'll get the chance to catch a variety of theater shows this summer in Hazelhurst.

Tommy O's Playhouse kicks off its summer season Wednesday.

There is a wide mix of shows this year from an old-time country music show to plays written by locals.

"We try to revolve all of our shows within a week or so that if people are up here they can come see one show, then see another show," says Tommy Organiscak.

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PRICE COUNTY - A Price County man won a $90,000 Badger 5 jackpot earlier this month.

The Wisconsin Lottery reports Rudolph Scotch of Catawba successfully chose the winning numbers of 2, 13, 15, 29, and 30 for the June 14 drawing.  Scotch bought his winning ticket at Catawba Farm Supply on Highway 8.

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RHINELANDER - You need to really get outside into nature to truly appreciate it.  That's what Oneida County hopes you experience walking through its new pollinator garden behind the courthouse, which is close to completion.

Workers from Hanson's Garden Village laid out the key part to getting you into that garden along Baird Avenue on Tuesday.  The gravel walkway allows water to drain into the soil, preventing runoff into the street.

A $1,500 Wisconsin Public Service Foundation grant paid for almost all of the walkway, which will lead through the garden to a picnic table.  The walkway will be ADA-accessible, which will allow people with wheelchairs, strollers, and walkers to navigate the garden.

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RHINELANDER - It took The Rhinelander Area Chamber of Commerce just two days to replace its executive director. Lauren Sackett took over the position Monday.Maggie Steffen announced her resignation Saturday after less than two years on the job.

Sackett was the event coordinator at the chamber. She has worked under three different directors since 2014.

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After the movie's box office opening, movie theaters like Rouman Cinema in Rhinelander got a letter from Disney. 

"There's some elements of the story with some of the characters, like the villain in particular, where they identify that there could be concern because of some of the strobing effects that are used," said Rouman Cinema owner George Rouman.

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A recent law change made it legal to move firewood but the DNR still hopes people don't.

Since 2014, the Wisconsin Department of Natural Resources banned bringing your own firewood to a state property, unless you live 10 miles or closer to the property.

"[The ban is] to attempt to prevent the spread of invasive diseases and insects that can have a detrimental impact on our forests," said DNR State Forest Team Leader Tom Shockley.

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