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A Northwoods Tourism Department is Tackling Slow SeasonSubmitted: 04/12/2013
Story By Lyndsey Stemm


EAGLE RIVER - As the snowmobile trails close and ice goes out, people in the Northwoods tend to lay low until spring is in full force. But people in charge of bringing visitors to the area aren't taking any time off.

"In the tourism business there is no such thing as taking a break. Our job is to bring people here year-round and we cherish that because Vilas County ranks third in tourism intensity in the state of Wisconsin. So we take our job seriously, and we have fun at it at the same time," says Cindy Burzinski.

Burzinski is the Director of Vilas County Tourism and Publicity. She enjoys the challenge of luring people to the Northwoods during the slow period.

Some of the activities still available require a little creativity, like touring thawing waterfalls.

Burzinski takes advantage of promoting the advantages of a non-crowded Northwoods.

"They can go to our website and see that there's quiet time packages, or packages for this off-season when maybe the rates are a little bit better. And what happens is, they can come up here and fall in love with Vilas County during this time of year and make that reservation to come back again," says Burzinski.

The department also gets events and activities on the Wisconsin Department of Tourism website to reach people further away.



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