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From Hunting Widow to Hunting EntrepreneurSubmitted: 03/25/2013
From Hunting Widow to Hunting Entrepreneur
Story By Lex Gray

EAGLE RIVER - Deer season turns many wives into what we call "hunting widows."

But more women are getting in on the hunt, and one Northwoods woman is making a business out of it.

Sandy Apfel started hunting seven years ago. Five years ago, she started selling a blood tracking product.

But she found even more interesting products to talk about at hunting shows, so last year, she started a website called Track 'Em.

"It's cool to see women growing into it and honestly doing it, not just modeling it," Apfel says. "If someone can see me doing this, and it makes them think 'Hey, I can do that too' - Great."

Apfel reviews other companies' products on her website. If people decide to buy, they get a discount.

She wants to focus on growing her business, but hopes the effects are bigger.

"By women getting involved in the outdoors, it's going to get more kids involved in the outdoors," she says. "They're not going to be left home with mom anymore, mom's going to be out there doing it. And she's going to take them along, and I think that's wonderful."

Apfel has 16 companies on her site.

She personally reviews at least one product from each company.

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Sponsored in part by HodagSports.com





 IN OTHER NEWS

RHINELANDER - A car crashed into a store on Brown Street in Rhinelander today around 5 p.m.

The driver started to back out of a parking spot near the intersection of Brown and Davenport when she hit another vehicle.

An officer at the scene said the woman was startled and hit the gas instead of the brake.

The car crashed into Diane's Frame Shoppe.

There were no injuries but the car and the wall of the building were both damaged.

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EAGLE RIVER - Wednesday's weather made it the perfect day for a group of people to grab their paddles and explore some Northwoods waters.

The Northwoods Land Trust invited the community on a tour of private and protected waters.

People met up to paddle down Deerskin River in Eagle River.

Executive Director of the Northwoods Land Trust Bryan Pierce said Deerskin River is special because it's a trout stream and known for its resources.

"Our intent is to try and keep it that high quality keep the water quality protected and also provide for both fish and wildlife habitat," said Pierce. 

Wednesday was also a celebration.

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EAGLE RIVER - A $14,000 donation will help bring kids from urban areas to the Northwoods.

Baden-Powell Northwoods Experience donated the money earlier this month.

The Milwaukee-based group tried to use that money to save a Laona Boy Scout camp last year, but it wasn't able to raise enough money fast enough. 

So, the group decided to donate the left over funds to Trees for Tomorrow. 

Executive Director Robin Ginner said the two groups missions line up well. 

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HARSHAW - More than 50 people from Vilas, Forest, and Oneida counties came together Wednesday to learn leadership skills. 

Northwoods United Way hosted the second annual Leaderfest at Rondele Ranch in Harshaw. 

Executive Director Nancy Sattler was excited to present this opportunity to people in the area. 

"We want to offer the opportunity for enrichment, learning, and growth and the opportunity also to network with other people from the Northwoods and to learn from them and maybe they can help them in the future," said Sattler. 

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MERRILL - It might look like Olivia Telschow works alone these days.  That impression isn't far from the truth.

"It definitely isn't a job for a slacker," Telschow said of her work.

Telschow is in her second year of running Helene's Hilltop Orchard south of Merrill. She's been busy pruning 14 acres of apple trees, mowing the grass, and cutting the corn maze four times in the last month alone.

"We kind of go through this mad panic about six weeks before we open and all of the sudden it's no longer counting down the weeks, it's counting down the days," Telschow said.

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LAC DU FLAMBEAU - A 50-year-old Lac Du Flambeau man faces felony charges for sexual assault. 

Deputies found out about the allegations against the man in May. 

To protect the victims' identities, we are not releasing his name at this time.

The assaults took place in the Town of Birch in Lincoln County in the summer or 2016 and the spring of 2017. 

The two victims were teenagers between the ages of 16 and 18. 

The suspect appeared in Lincoln County Court today where he was formally charged with three felony counts. 

The suspect posted a $5,000 cash bond and has been released from jail.

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RHINELANDER - Kids all over Wisconsin will head back to school soon.

However, workers at a Rhinelander bus service say knowing bus safety skills could safe your child's life.

"The song Wheels on the Bus Go Round and Round inspired me so much. That's why I became a bus driver," said Jake Kriesel a Rhinelander bus driver who never puts a break on fun.

But Kriesel says bus safety is no laughing matter.
"Bus drivers only have one thing in mind and that is your safety," said Kriesel.

Kriesel drives for Bowen's Bus Service, and Thursday he will be a part of a School Bus Safety Open House.

"Making sure there're safe. That's really our number one job," said Kriesel.

The open house will have three bus emergency scenarios for kids to learn how to evacuate safely.

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