RHINELANDER - Any given day in Rhinelander you'll see between two to four Rapid Cabs taking people where they need to go.
The service costs you less than five dollars within city limits, that's thanks to grant money from the state and federal government. But demand is going up.
Owner Gregg Bruso knows he needs more drivers on the roads at peak hours to meet that demand, but doesn't want to charge you more.
Bruso sent a proposal to the city to ask for more grant funding.
That would mean getting you where you need to go faster, while maintaining the same cost. City Manager Blaine Oborn hopes to keep it that way.
"A lot of other mass programs, the general fund of the city is supplementing," Oborn said. "This program we're managing to do it just between the grants from the state and federal government and the fare box. So, they're doing a really good job here. It's a win-win for the community."
The city council approved Bruso's propsal this month. It mainly would increase drivers at the beginning and end of the month.
It would also add drivers during the service's peak times 1:00 to 6:00 p.m. Oborn knows how valuable the service is to the city.
"Usually I only hear things when there's bad news and I don't hear anything," Oborn said. "So that means it's going really well, so I think a lot of people really appreciate the service out there and they're doing an excellent job."
The addtional funding Rapid Cab needs from the state and feds is just shy of $47,000. The next step is getting state approval, which could take several months.
WISCONSIN/THREE LAKES - Wisconsin continues to be the best state nationwide when it comes to producing cranberries. One Northwoods farm is preparing to make this year even better.
James Lake Farms in Three Lakes harvested close to 8,000 barrels last year. They hope to meet those expectations this year.
Right now they are in the growing season. The assistant manager believes Wisconsin is a natural environment for growing cranberries.
"It's fairly consistent as compared to somewhere out on the coast where most of the other cranberries are grown. I think a lot of those things combined help make it a good place to grow," said James Lake Farms Assistant Manager Benjamin Riker.
RHINELANDER AND MINOCQUA - Summer gets us outside playing games on the lake or in the yard, but with cooler temperatures this year, trips to the lake may not be as popular.
That impacts certain businesses in a good way. Imaginuity toys stores in Minocqua and Rhinelander have noticed a difference in the toys they've sold this summer.
"We're definitely getting a lot more traffic with the cooler temperatures. A lot more people in the door, which we're loving. We are seeing a lot more people buying more project based items. They're buying a lot of the active play but not so much the water active," said Jessica Hatch, Store Manager.
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