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Rhinelander Rapid Cab service hoping to get more grant money to boost serviceSubmitted: 03/21/2013

Lane Kimble
Assistant News Director
lkimble@wjfw.com


RHINELANDER - Any given day in Rhinelander you'll see between two to four Rapid Cabs taking people where they need to go.

The service costs you less than five dollars within city limits, that's thanks to grant money from the state and federal government. But demand is going up.

Owner Gregg Bruso knows he needs more drivers on the roads at peak hours to meet that demand, but doesn't want to charge you more.

Bruso sent a proposal to the city to ask for more grant funding.

That would mean getting you where you need to go faster, while maintaining the same cost. City Manager Blaine Oborn hopes to keep it that way.

"A lot of other mass programs, the general fund of the city is supplementing," Oborn said. "This program we're managing to do it just between the grants from the state and federal government and the fare box. So, they're doing a really good job here. It's a win-win for the community."

The city council approved Bruso's propsal this month. It mainly would increase drivers at the beginning and end of the month.

It would also add drivers during the service's peak times 1:00 to 6:00 p.m. Oborn knows how valuable the service is to the city.

"Usually I only hear things when there's bad news and I don't hear anything," Oborn said. "So that means it's going really well, so I think a lot of people really appreciate the service out there and they're doing an excellent job."

The addtional funding Rapid Cab needs from the state and feds is just shy of $47,000. The next step is getting state approval, which could take several months.

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