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Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' starSubmitted: 03/18/2013
Story By The Associated Press & WJFW News Team


MADISON - Monday's snow makes us dream of warm summer days on the lake.

Travel Wisconsin's newest commercial brings those dreams to life with an 80s movie star. That commercial debuted Monday.

We took you out to the filming session on Plum Lake last June.

The spot features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.

The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in." Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.

The state Department of Tourism says the industry generates $16 billion in sales annually.

We have a link to the full commercial below.

Related Weblinks:
Travel Wisconsin Ad filmed in Northwoods

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 IN OTHER NEWS
What We're Working OnSubmitted: 12/07/2016

- Tonight on Newswatch 12:

On this 75th anniversary of the attack on Pearl Harbor, we'll take you to a ceremony at D.C. Everest High School in Schofield and discuss possible parallels between today's generation and the generation at the time of Pearl Harbor.

We'll tell you why it's important to prevent the spread of Eurasian watermilfoil even during the winter when the lakes are frozen.

And we'll tell you why President-elect Donald Trump actually ended up with 39 more votes in Langlade County than what were counted on election night.

We'll bring you the details on these stories and more tonight on Newswatch 12 - news from where you live.

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Hunters love to show off their prize buck.

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Wednesday's event will be the 19th yearly cook off on Fifth Avenue. The cooks have their chili going all day, and sampling opens to the public at 5:30 p.m.

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For the past 20 years, the display of Santa and his reindeer has sat front and center by the entrance of the American Institute of Taxidermy. Owner Dennis Rinehart made the display over 40 years ago. 

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MERRILL - It can take a personal connection to get people interested in helping others who are far away. One Merrill high schooler has a strong bond to people who've lost everything to wildfires. It's a way for him to help a community that once offered him support of its own.

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ANTIGO - New carpet, fresh paint, and an upgraded circulation desk made for a whole new look at the Antigo Public Library.

The library closed for an entire month this fall to work on renovations. Library director Cynthia Taylor loves how the finished product turned out.

"We're delighted," said Taylor. "The staff is delighted. The patrons are really happy about it. We're really, really grateful."

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