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Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' starSubmitted: 03/18/2013
Story By The Associated Press & WJFW News Team


MADISON - Monday's snow makes us dream of warm summer days on the lake.

Travel Wisconsin's newest commercial brings those dreams to life with an 80s movie star. That commercial debuted Monday.

We took you out to the filming session on Plum Lake last June.

The spot features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.

The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in." Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.

The state Department of Tourism says the industry generates $16 billion in sales annually.

We have a link to the full commercial below.

Related Weblinks:
Travel Wisconsin Ad filmed in Northwoods

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 IN OTHER NEWS

WISCONSIN RAPIDS - We now know who were the three people killed during Wednesday's double-murder suicide in Wisconsin Rapids.

The Wisconsin Rapids Police Department says  36-year-old Justin Bohn of Wisconsin Rapids shot and killed his 5-year-old daughter, Paige, and his 3-year-old son, Devon.



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We'll have the details on this story and more tonight on Newswatch 12 - news from where you live.

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MADISON - Wisconsin's attorney general has asked an appellate court for an emergency stay of a Dane County judge's ruling striking down the state's right-to-work law.

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ONEIDA COUNTY - Just over a week ago more than 10 different agencies rushed out to rural western Oneida County to deal with a man threatening to blow up his house.

When crews got there, 60-year-old Kenneth Welsh was sitting on his porch with a long gun. He held up police up in a standoff for the next three hours.

Last week he was charged with attempted first-degree homicide along with other felonies.

Welsh appeared in court Friday to hear the judge's decision regarding whether the prosecution has presented enough evidence to move forward with the case against him.

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