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NEWS STORIES

Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' starSubmitted: 03/18/2013
Story By The Associated Press & WJFW News Team


MADISON - Monday's snow makes us dream of warm summer days on the lake.

Travel Wisconsin's newest commercial brings those dreams to life with an 80s movie star. That commercial debuted Monday.

We took you out to the filming session on Plum Lake last June.

The spot features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.

The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in." Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.

The state Department of Tourism says the industry generates $16 billion in sales annually.

We have a link to the full commercial below.

Related Weblinks:
Travel Wisconsin Ad filmed in Northwoods

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 IN OTHER NEWS

HAZELHURST - You won't find any alligator-filled moats at an upcoming medieval festival in Hazelhurst. But you will get the chance to step back in time during the Northwoods Medieval Faire at Tommy O's Playhouse next weekend.

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MERRILL - It can be a frustrating sight when your gas light comes on in the car.

One North Central Wisconsin fuel company may make it a little more pleasant going to the pump.

Riiser Engery and R-Stores will donate two cents for every gallon pumped on "Pride Pumps" to area schools districts.

The Wausau based company has pride pumps in five different locations across north central Wisconsin.

You can find them in Gillett, Schofield, Wausau, Edgar, and Merrill.

Riiser says each pride pump should raise between $4000 to $7000

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WISCONSIN - Bicyclists in Wisconsin could get new, marked routes to use.

The DNR is working to mark new routes throughout the state, and other routes that go out of state.

But before it marks those routes, the department needs rider's opinions.

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ONEIDA COUNTY - Drivers in Woodruff and Minocqua might want to avoid a popular shortcut soon. A several month long road project will start next week on County Highway J between Highways 51 and 47.

Last year, the intersection of County Highway J and Highway 51 was completely redone.

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RHINELANDER - September might not seem like the best time to plan your garden, but taking steps now can mean better results later.

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MINOCQUA - Many kids like to take art classes over the summer. The Campanile Center for the Arts in Minocqua has one project for kids that is made out of all-natural materials.

The project is called Uprooted. It started in July and was supposed to end in August, but the kids had so much fun working on the art project that it was extended until the fall.

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MERRILL - The school bells rang Tuesday morning for students across Wisconsin.

Another school year has begun with kids looking forward to a new year.

It also means that drivers should be on the lookout around schools.

In Merrill, police keep a close watch around school zones the first few weeks of class.

Speed limits drop dramatically as drivers enter school zones.

Merrill Police Chief Ken Neff says it's important to be especially observant this time of year.

"Especially the first week or two of school because kids are excited, and maybe not so excited, about getting back to school," Neff said. "They're thinking about their friends and maybe not paying attention to traffic."

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