Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' starSubmitted: 03/18/2013
Story By The Associated Press & WJFW News Team

Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' star
MADISON - Monday's snow makes us dream of warm summer days on the lake.

Travel Wisconsin's newest commercial brings those dreams to life with an 80s movie star. That commercial debuted Monday.

We took you out to the filming session on Plum Lake last June.

The spot features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.

The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in." Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.

The state Department of Tourism says the industry generates $16 billion in sales annually.

We have a link to the full commercial below.

Related Weblinks:
Travel Wisconsin Ad filmed in Northwoods

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Sponsored in part by HodagSports.com


WAUSAU - When you think of Wisconsin, two things might come to mind - beer and snow. 

The Granite Peak Ski Area in Wausau decided to combine the two and host an annual brew fest. 

Andy Ledesma is the head brewer at Red Eye Brewing Company in Wausau. The Granite Peak Brew Fest is one of the many perks of his job.

"No other beer fest is like this, that's for sure," said Ledesma.

He definitely wasn't alone serving more than 40 beers on Saturday. 

Jeff Geurink works for South Shore Brewery in Ashland. They've been around for 20 years, but they wanted to make this brew fest a part of their line up.

"Get our name out there and make sure people are enjoying our beer and get as much information as possible out about our brewery so then when they go out and get a beer, they remember us," said Geurink.

Something everyone will remember from the brew fest was the set-up.

"Snow bar?! You can't get that in the summer time," said Roland Bruhnke.

He's right. Most beer festivals are in the summer. But when it's still feeling like winter in March, Granite Peak turns lemons into lemonade, or more appropriately, hops into beer.

"I think it definitely helped that when they get to the bottom of the hill, you see a bunch of beer," said beer salesman Jesse Bartnik.

So even though beer and physical activity isn't the best combination, dozens of people were loving it this weekend.

"The winter, the skiing, the beer, it's all one big package all rolled into one," said Bruhnke.

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RHINELANDER - This time of year, winter activies start to wind down and the summer fun hasn't quite started yet.

That's why Fisher's Resort and Bar on Lake George in Rhinelander enjoys having it's annual ice golf tournament each year.

"In year's past, March is always kind of a slower season up here in the Northwoods so we figured we'd create an event and put efforts towards a local organization," said Fisher's Resort and Bar owner, Russ Fisher.

That local organization they raise money for is the Hodag Sno-trails snowmobile club.

This year, the tournament had it's biggest turn out.

30 teams came to play, including first timer Dennis Herrmann who lives right across the lake.

"This has nothing to do with golf, I can tell you that right now. But it's a challenge for all the obvious reasons. But you do it for the charity, you do it for the fun and it gives everybody the chance to get out," said Herrmann.

This year they cut it down from 18 holes to 13 so people could get inside faster to enjoy the chili and the raffle items after their round of golf.

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RHINELANDER - The warmer weather might have you spending more time outside with man's best friend.

But the remaining snow and ice could increase the risk of injury for dogs.

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CRANDON - UPDATE (3/23/18): The Forest County Medical Examiner released the name of the inmate who died in the Forest County Jail earlier this week. 

The Forest County Sheriff's Officer said a man committed suicide Wednesday morning. 

An autopsy showed 44-year-old William Zastawniak died by hanging. 

He was facing three child sexual assault charges. 

The medical examiner is still waiting on toxicology results. 

The death is still under investigation.

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The Crandon School Board voted unanimously Friday evening to change the wording of superintendent Dr. Doug Kryder's absence from the district.

Kryder is now on "paid administrative leave." Originally, he had been "suspended with pay."

The board said it made the change based on advice of its lawyer. The board met for two and a half hours in closed session on Friday.

Kryder is under investigation by the Lincoln County Sheriff's Office.

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ANTIGO - "It did come as a shock at first, but it's something that you realize it's not the end of the world," said Tracie Quade. 

Quade's 18-month old son, Benny, was diagnosed with Down syndrome when he was born.

"It's actually a really, really awesome thing. People with Down syndrome are wonderful loving people and they are just as capable of doing as much as anybody else," said Quade.

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EAGLE RIVER - Kids face bullying in schools all the time.

That's one reason why the Eagle River elementary school holds its annual Great Kindness Challenge Week.

It's part of a nationwide challenge involving nearly 10,000 schools.

This year's kindness week in Eagle River wrapped up Friday with a musical assembly with Dave Dall.

Throughout the week, students were challenged to do random acts of kindness.

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