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Travel Wisconsin's latest ad filmed in Northwoods, features 'Airplane!' starSubmitted: 03/18/2013
Story By The Associated Press & WJFW News Team


MADISON - Monday's snow makes us dream of warm summer days on the lake.

Travel Wisconsin's newest commercial brings those dreams to life with an 80s movie star. That commercial debuted Monday.

We took you out to the filming session on Plum Lake last June.

The spot features "Airplane!" actor Robert Hays playing a befuddled fisherman on a beautiful summer day where everything seems to go wrong.

The ad includes the tagline, "It doesn't take any special skill to enjoy Wisconsin, just drop in." Gov. Scott Walker joined Hays and director David Zucker to unveil the new TV spot during a tourism conference in Madison.

The state Department of Tourism says the industry generates $16 billion in sales annually.

We have a link to the full commercial below.

Related Weblinks:
Travel Wisconsin Ad filmed in Northwoods

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 IN OTHER NEWS
What We're Working OnSubmitted: 02/21/2017

- Tonight on Newswatch 12:

During tax-filing season, there are many scams that taxpayers may encounter. We'll tell you how to avoid some of these scams.

The Vilas County fire department is just starting to use a new system that makes it easier to get extra help from area townships. We'll explain how it works and find out how it's working in Rhinelander where they already have the system in place.

And we tag along with an Athens maple syrup producer who is beginning to tap trees now that the season has started.

We'll bring you the details on these stories and more tonight on Newswatch 12 - news from where you live.

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RHINELANDER - People will use tax preparers and online sites to file their tax returns. 

Here's information that accountants think they should know. 

Matthew Whalen is the Manager of Taxation at Northland CPAs in Rhinelander. 

He often gets calls from clients about messages they received from the IRS.

"They [get] a phone call from the IRS that says they're filing a lawsuit against the client. 

That is entirely false that's just a scam artist trying to get you to wire money to them. 

The IRS and the department of revenue will only send letters," said Whalen.

The IRS and the Wisconsin Department of Revenue only send real paper letter sin the mail. 

They will never call you.

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MADISON - The head of the state prison system is assuring lawmakers that Wisconsin's troubled youth prison is safe.

Department of Corrections Secretary Jon Litscher told the Assembly Corrections Committee during an informational hearing on Tuesday that the prison outside Irma is safe and secure and is focused on educating inmates.

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NEW LONDON, WI - Eleven people, including at least three children, are being treated for injuries following a crash involving a school bus and semi near the Waupaca County and Outagamie County line.

The sheriff's department says the semi driver was airlifted to ThedaCare Regional Medical Center-Neenah Tuesday morning.

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MADISON - Gov. Scott Walker is recommending spending $803 million on state building projects over the next two years, with nearly $450 million of the funding coming from new borrowing.

Walker says the capital budget he released Tuesday prioritizes investment in current facilities and limits new construction.

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ANTIGO - The woman accused of illegally taking her kids to South Dakota for months faced a judge on Monday in Langlade County.

Cathy Brown is charged with a felony, after interfering with a custody order.

11- year-old Averie Brown and nine-year-old Dalton Brown were reported missing from their school in November.

They were found safe with their 37- year- old mother in Hill City South Dakota in January.

Brown appeared in court for an initial hearing via video from the Langlade Jail, and her attorney Lindsay Erickson appeared by phone.

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ONEIDA COUNTY - This weekend many of us may have seen images of a pickup truck falling through the ice on Lake Michigan. Some trucks even fell through the ice in Wausau.

So, how safe is the ice in the Northwoods?

DNR Conservation Warden Supervisor Dave Walz says this time of year the ice can melt fast, so anglers should be aware of it. He says it also depends on the lake.

"We've seen anywhere some still on the Rainbow Flowage 24 inches of ice out there this last weekend," Walz says. "A few other lakes we've seen it as thin as six inches of ice."

Walz said no one fell through the ice this weekend in the Northwoods.

No matter the temperature, even if it's below zero, it's never a guarantee that ice is safe.

"Just remember, it's never 100 percent safe out there," Walz said. "It's always at your own risk."
Walz said you should always fish with a partner for safety.

The last day ice shanties can be on lakes is March 19.

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