RHINELANDER - Plenty of snow means more fun for almost everyone. In a cold-weather tourist economy--it's practically "White Gold".
Birchwood Bar welcomes a strong snowmobile crowd. Mickey Buell is part owner. She's seen sales almost double in just two weeks.
"It's a great thing the snow is finally here. Because all the local businesses depend on all the snowfall we usually get."
Billy Heath has seen both sides of the picture. The region's snowfall can be a business' best friend or worst ememy.
"In January when it wasn't here, we didn't a lot of people from down state. The southern part of Wisconsin and Illinois. Now that it's here, there's an influx of people here spending money within the community.
Local hotels and resorts might need snow the most. Holiday Acres Owner, Kim Zambon knows why tourists come here.
"You've got to have some reason to be out there. I don't care if you're fishing in the summer time. People gotta have a pole in their hand, skis on, snowshoes, or a snowmobile."
Check out Holiday Acres Resort's "101-Things to Do List" by clicking the link below.
RHINELANDER - Wild Instincts celebrated the release of BBC's "Supercharged Otters," which filmed at Wild Instincts in Rhinelander.
Saturday's viewing at Rouman Cinema in Rhinelander had a complementary showing of the episode.
The episode features otters that spent seven months with Rehabilitation Director Mark Naniot and his team.
The episode gives people a look into the life of an otter.
"Like everything else it's the web of life. Everything's all interconnected and even if it's just the pure enjoyment of watching an otter swim or catch a fish and seeing how playful they are sliding down a mudslide or sliding through the snow that alone is immeasurable really," said Naniot.
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