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Northwoods Company Honored with Green AwardSubmitted: 01/22/2013

Ben Meyer
Managing Editor / Senior Reporter
bmeyer@wjfw.com


RHINELANDER - One Northwoods company works with a huge amount of black printer ink every day.

But now, they can call themselves "green".

Laser Pros of Rhinelander remanufactures laser printers and parts.

The company has improved their operations in nine different "sustainability areas".

That earned them recognition as a "Green Professional" from the Wisconsin Sustainable Business Council.

Some of the changes were easy, like installing motion sensors in their offices.

"But then, you get into the more complex things, like virtual servers. Virtual servers basically take ten desktop units, and convert them into one unit. Therefore, you have almost a 90 percent savings in energy consumption," says Denny Dunn, the Laser Pros Director of Operations.

While the cost up front can be high, the energy savings can end up in long-term savings.

The award is in the second-highest tier honored by the Sustainable Business Council.

Laser Pros is looking to improve their eco-friendliness even more.

"Always. It's something that we always have to work hard at. Just when we think we've done all we can, it's time to take a look at our processes and see where we can make improvements," Dunn says.

More than 100 people work in Laser Pros' Rhinelander location.

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