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NEWS STORIES

Viewers Vote 'NO' on Election AdsSubmitted: 11/07/2012
Story By Kailey Burton

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RHINELANDER - The end of the election means the end of the political ads. Today we spoke to viewers about the ads they're happy to live without.

After the votes were tallied, we had a clear winner for the "Most Hated Ad" in the Northwoods.

"You're Damn Right!" said Tom Moritz of Rhinelander.

"'You're Damn Right'! That was sooo annoying!" said Tammy Gobert of Rhinelander.

The constant stream of political ads might annoy people, but do they really sway voters?

"No, not at all," says Moritz.

The people I spoke to said the ads are too extreme. Their main complaint? Taking things out of context.

"If it's not the whole truth, isn't it a lie?" said Virginia Kreft of Rhinelander.

Some say the ads do more than twist the truth, they turn us against each other.

"They polarize the two parties and they've polarized Americans. I guess I'd have to say that's how I'd sum it up. The whole campaign was so Un-American," said Kreft.

Voters say, next election, a more straightforward, less backhanded campaign would be much appreciated.

"I think if the candidates would have just ignored what somebody was saying about them and just kept on the issues and what they were going to do to improve things, they probably would have won in a landslide," said Moritz.

According to the Wisconsin Center for Investigative Journalism, presidential candidates spent $45 million in advertising in Wisconsin, and over $800 million nationwide.


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