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NEWS STORIES

Camp visiting weekend brings business to NorthwoodsSubmitted: 07/11/2014

Lauren Stephenson
5 p.m. Anchor/Reporter
lstephenson@wjfw.com

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NORTHWOODS - You may notice more people on the roads, lakes, at restaurants, and in stores the next few weekends. Many overnight camps in the Northwoods host a visiting weekend for their campers' families, and that means big money for local businesses.

"We're talking thousands of parents invading Minocqua, and Rhinelander and Eagle River throughout the weekend," said Camp Kawaga Director Matt Abrams.

There are more than 20 overnight camps in Vilas and Oneida Counties, and at least half host a visiting weekend. That's when parents come up to visit their kids spending the summer at an overnight camp. Though they visit camp, parents and campers spend a lot of time in the community.

"Really, most of the time they're out," added Abrams. "They're going to dinner. They're going go-carting."

"Camp weekend really is a special weekend. We can count on the store being packed to the walls with people. And they're a very good crowd," said Michael Johnson, manager of Dan's Minocqua Fudge.

The store has been welcoming campers and their families for 47 years.

"Every year we have people that stop in here at the store and will tell us a nice story of how they came here when they were a camp kid or when they came here with their grandparents and now they're bringing their grandchildren here," Johnson added.

Like Dan's Minocqua Fudge, The White Stag Inn in Sugar Camp also sees a larger crowd on visiting weekend. The owners say they'll serve more than 500 people in just a five hour period. It's a popular restaurant among visiting families and camp alumni.

"We are seeing multi-generations. So my brothers and I are now the third generation here at the White Stag and we're seeing the third and fourth generation of campers. So it's really kind of a unique experience to have grown up not only with the parents, but now having their kids and grandkids here," said White Stag Inn co-owner Anissa Widule.

Restaurants and shops aren't the only businesses that get a boost from visiting weekend.

"These parents are booking the hotels a year ahead because they know they're coming the next year so this is a consistent boon for the Minocqua area," Abrams said.

But the business boom doesn't necessarily end on Sunday.

"We've had families that have ended up buying second homes up here," Abrams added. "The other thing that a lot of them do is they rent homes."

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