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NEWS STORIES

Wis. job creation agency launches new TV campaignSubmitted: 01/04/2014
Story By Todd Richmond, Associated Press


MADISON - Wisconsin's job creation agency is gearing up to launch a new television ad campaign in Minnesota and Illinois designed to lure businesses to the Dairy State.

Wisconsin Economic Development Corporation officials say two ads will begin running Monday on CNN, CNBC and Fox News in the Twin Cities, Chicago and Rockford.

The 30-second spots feature Wisconsin business executives talking up the state's workforce and how the state government is creating helpful policies for businesses.

The ads are expected to cost about $537,000.

Republican Gov. Scott Walker, who created WEDC, has been trying to coax Illinois businesses to Wisconsin since he took office in 2011, angering Illinois Gov. Pat Quinn.

The ads say nothing about Minnesota or Illinois, however. WEDC officials say they wanted to stay positive and focus on Wisconsin.

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MINOCQUA - People in Minocqua brought back a Northwoods tradition this year when they rebuilt the city's giant snowman.

For a few years, the giant snowman didn't get built, because of poor weather conditions.

"Who doesn't love to build a snowman?" asked Minocqua Area Chamber of Commerce Executive Director Krystal Westfahl. "And to have the opportunity to build a 30-foot snowman brings out every kid in us."

Volunteers in Minocqua helped build the enormous snowman, named Snowmy Kromer, just outside of the Chamber of Commerce. He used to be built near the Island City Ice Cream store. But this year, they wanted to try a new spot.

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SUGAR CAMP - A recent grant might help students at Sugar Camp Elementary stay healthy this school year. The NFL and the National Dairy Council gave the school a $900 grant last week. The students get in shape by taking part in the Fuel Up to Play 60 program.

"Our kids are tracking physical fitness points and nutrition points every day on the Fuel Up to Play 60 website," said 4th Grade Teacher Robin LeMoine. "They are involved in the 100 Mile Club that we started here this fall, where we're walking one mile every day."

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LAC DU FLAMBEAU - Children and adults at Lac du Flambeau Public School worked hard to construct a traditional Ojibwe Winter Lodge.

People worked together for nine months to build it.

The entire lodge is made from natural materials. Both the gathering of materials and the construction of the lodge were done in a spiritual way: acknowledging and thanking the earth.

"Native people, we look at the trees, we look at the animals, we look at the fish. We revere those things as our relatives. A lot of non-native people look at those things as a resource," said Ojibwe Language and Culture Instructor Wayne Valliere.

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MADISON - Members of the Menominee Tribe, southeastern Wisconsin union workers and a bipartisan group of state lawmakers are urging Gov. Scott Walker to reconsider his rejection of a new casino in Kenosha.

Walker rejected the tribe's proposal last week and reiterated on Wednesday that he would not change his mind.

But advocates for the project gathered at the Capitol Thursday to say Walker can still change his mind by the Feb. 19 deadline.

Walker says he can't reverse his decision even if he wanted to.

But Kenosha casino backers say the Bureau of Indian Affairs would be willing to let Walker change his mind. A spokeswoman for BIA did not immediately return a message asking if Walker could reverse course.


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CRANDON - The School District of Crandon needs a new superintendent midway through the school year.

Jim Asher told the school board Monday he was retiring, effective immediately.

Asher told us he had been wrestling with the decision since November.

He said he made the decision "for him," and that it had nothing to do with the district.

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MADISON - U.S. Sen. Tammy Baldwin is asking that the lead investigator probing allegations of opiate over prescription and retaliatory practices at a VA hospital in Tomah take into account the testimony of whistleblowers.

In a letter Thursday, Baldwin asked that VA Under Secretary Carolyn Clancy consider concerns not addressed in an earlier report. Baldwin says an investigation published in March was not thorough in its reporting of opiate-prescribing practices.

Baldwin had recieved the report in 2014, but did not start advocating for the issue until an investigative journalism piece showed a 35-year-old Marine died of an overdose in the inpatient care unit.

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THREE LAKES - It appears Gov. Scott Walker will try to address rural broadband internet in his 2015-2017 budget.

Walker proposes adding $6 million to the state's Broadband Expansion Grant Program.

"The fact that the Governor put another $6 million into the fund that already has $5 million is huge. That's double the size of the grant funding that's going to be available to us," said Don Sidlowski of the Northwoods Broadband and Economic Development Coalition.

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