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Wis. job creation agency launches new TV campaignSubmitted: 01/04/2014
Story By Todd Richmond, Associated Press


MADISON - Wisconsin's job creation agency is gearing up to launch a new television ad campaign in Minnesota and Illinois designed to lure businesses to the Dairy State.

Wisconsin Economic Development Corporation officials say two ads will begin running Monday on CNN, CNBC and Fox News in the Twin Cities, Chicago and Rockford.

The 30-second spots feature Wisconsin business executives talking up the state's workforce and how the state government is creating helpful policies for businesses.

The ads are expected to cost about $537,000.

Republican Gov. Scott Walker, who created WEDC, has been trying to coax Illinois businesses to Wisconsin since he took office in 2011, angering Illinois Gov. Pat Quinn.

The ads say nothing about Minnesota or Illinois, however. WEDC officials say they wanted to stay positive and focus on Wisconsin.

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RHINELANDER - We often bring you stories of efforts to fight aquatic invasive species in the Northwoods during the summer. It's tempting to think that invasives don't pose a problem during the winter.

But conservation workers want you to rethink that idea. Species like Eurasian watermilfoil don't simply wither underwater in the winter.

"Eurasian watermilfoil is considered a perennial. However, I consider it an evergreen. A lot of people do," said Oneida County AIS Coordinator Stephanie Boismenue. "The reason being is it's winter-hardy. It's capable to live and grow underneath the ice."

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But for people in Antigo it was the perfect day to get outside and cook up some chili.

Antigo held its annual chili cook-off. 

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MADISON - The University of Wisconsin Law School has notified more than 1,200 former applicants that they could be at risk of identity theft because the school's database was hacked.

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SCHOFIELD - Choirs sang, bells rang, and teenagers like Claire Tomczik shed a few tears.

"It got me a little emotional," Tomczik said.

She and about 140 fellow D.C. Everest High School students went to a Pearl Harbor remembrance ceremony in the school auditorium Wednesday morning -- 75 years to the day after the attacks happened -- by choice.

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PINE COUNTY - State politicians face a battle over paying for Wisconsin roads. This week, Assembly Speaker Robin Vos rode in an ambulance to show just how bumpy some roads are. One Price County woman had a real-life ride over rough roads in an ambulance. 

Not long ago, Sandy Krueger suffered a dislocated shoulder and sprained ankle after falling down a flight of stairs. An ambulance gave Kruger a painful ride over rocky roads to the hospital. Krueger says the EMT driver would even warn her when they were about to hit a "rough spot" in the road. 

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ELCHO - If you pass through Elcho, you can't miss the hundreds of Christmas lights as you drive down Highway 45.

The Elcho Christmas staple is all thanks to a couple who spends weeks setting up the display, after they spend most of their time saving lives.

Carl Bloechl and Lissa Iwanoski are both EMTs. Carl is also a R.N. in Antigo.

For four years now, the couple sets up decorations at an office building off of Highway 45 in Elcho.

It takes a couple of weeks and they use their time in between shifts to get the job done.

"We just hope we don't get called. Sometimes we do get called and we just drop it all and leave it out here and go," said Bloechl.

The cold winter weather usually slows down the set up, but this year's warmer weather allowed the couple to enjoy the visitors earlier.

"It makes me feel good inside that they enjoy it too, because it is work," said Iwanowski.

The display will be on until the beginning of next year.

The lights stay on from around 4:00 p.m. through 11:00 p.m.



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