EAGLE RIVER - Small businesses in Eagle River hope free sleigh rides will draw more shoppers.
Saturday kicked off the 5th year of free sleigh rides around the downtown area.
The Eagle River Business Association sponsors the rides.
Small businesses believe the free rides down Eagle River's main street will make visitors more aware of local businesses.
"We thought that it would be a good idea to get people downtown to see what businesses we do have downtown. Even if they don't shop on the day that they come down for the sleigh rides, you know they can still see what businesses we have and what a great little town we have here in Eagle River," says Eagle River Business Association president Gail Newitt.
Hundreds of people come out each year to take a scenic ride around town.
The Christmas season is the second biggest shopping season for downtown Eagle River.
Businesses depend on it to carry them through the winter.
"It definitely brings people [to] downtown Eagle River. And during the Christmas season it really helps. You know, we've got to draw as many people as we can down here. There's a lot of good shopping down in this little town. You might not find everything you want, but you certainly can find a lot of things," adds Newitt.
You can get a free sleigh ride every Saturday in December from 11am to 2pm.
Just stop by the Eagle River Historical Society Museum on Railroad Street.
MARATHON COUNTY - Two important Wisconsin products won't benefit from a possible trade war. It will likely hurt them. Last month President Trump placed tariffs on Chinese steel and aluminum imports. China came back and slapped tariffs on more than 100 U.S. products. The motives are political. But the effects trickle down to hurt local economies.
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Ninety percent of the U.S.'s ginseng crop is grown in Wisconsin. Ninety-five percent of that crop is grown in Marathon County.
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Karl's Transport in Antigo revealed its newest semi-trailer design Tuesday afternoon. The trailer features Everest Metro Detective Jason Weiland. Weiland, 40, was shot and killed in a shooting rampage around the Wausau area on March 22, 2017.
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