EAGLE RIVER - Small businesses in Eagle River hope free sleigh rides will draw more shoppers.
Saturday kicked off the 5th year of free sleigh rides around the downtown area.
The Eagle River Business Association sponsors the rides.
Small businesses believe the free rides down Eagle River's main street will make visitors more aware of local businesses.
"We thought that it would be a good idea to get people downtown to see what businesses we do have downtown. Even if they don't shop on the day that they come down for the sleigh rides, you know they can still see what businesses we have and what a great little town we have here in Eagle River," says Eagle River Business Association president Gail Newitt.
Hundreds of people come out each year to take a scenic ride around town.
The Christmas season is the second biggest shopping season for downtown Eagle River.
Businesses depend on it to carry them through the winter.
"It definitely brings people [to] downtown Eagle River. And during the Christmas season it really helps. You know, we've got to draw as many people as we can down here. There's a lot of good shopping down in this little town. You might not find everything you want, but you certainly can find a lot of things," adds Newitt.
You can get a free sleigh ride every Saturday in December from 11am to 2pm.
Just stop by the Eagle River Historical Society Museum on Railroad Street.
WAUSAU - Police arrested a Florence County man in connection to a Wausau homicide case this week. Online court records show Lee Franck, 56 doesn't face homicide charges, but instead domestic abuse counts.
According to the Wausau Pilot and Review paper, the criminal complaint shows Franck got into an argument with Lyle Leith a few days before the 77-year-old was found dead at his Wausau home on Kickbusch Street.
MILWAUKEE - A Wausau-based company that makes architectural metal finishing took home a big honor Thursday night. Linetec won the Wisconsin Manufacturers and Commerce's Manufacturer of the Year Award in the Large Company category.
The annual awards program celebrates Wisconsin companies that are well respected, serve their communities, and make Wisconsin "a better place to live, work, and play", according to a press release from the WMC.
HAYWARD - Trail conditions for this year's American Birkebeiner race will be just about perfect.
Executive Director Ben Popp said there's about a six inch base, three inches of snow on top, and more snow on the way in the Hayward area.
"The energy right now is just unreal. You can feel it here in Hayward and Cable and certainly around the world. Now with a gold medal, Jessie Diggins and Kikkan Randall, brings more excitement to not only this event, but the sport. So it's a really great time to be a cross country skier," said Popp.
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