The cold air and snow didn't stop the Mills Fleet Farm parking lot from filling up in Antigo.
Everyone in line couldn't wait to get one of these, a new blaze orange hat.
They went to the first 500 customers through the door.
"It's just a great time," says Greg Trunk, Manager at Mills Fleet Farm. "Even with the lines backed up, nobody's pushing or shoving telling deer hunting stories. It's a great time."
"It's a busy week for us. They buy everything. It's not really hard to merchandise. They want everything they get everything," says Trunk.
Customers loaded carts full of the merchandise. Anticipating the gun deer season, which starts Saturday.
"Hunting is just being out in the woods out in nature spending time just outside if I get a deer that's a bonus if not we're still outside spending time with friends family, nature," says Roger Taylor.
Spending time with friends is just one of many reasons why people go hunting.
"It's just great to be out there you're sitting out in the stands its quiet camaraderie of the other hunters, and then the thrill of when the deer comes in," says Trunk.
"Even if you don't get one you just see them out in the wild it's just a great time out there," says Trunk.
EAGLE RIVER - Several Northwoods schools wanted to make it clear to their students Wednesday, there's always someone there to talk to. Anti-Bullying and suicide prevention speaker Bob Lenz spoke at Three Lakes and Northland Pines high schools Wednesday. Northland Pines Dean of Students Josh Tilley said he hopes students walk away from the talk knowing they can reach out to at least one person when they feel alone.
"Over the last few years, we've been bringing speakers in, national, local and state speakers so that we can really help our students understand that if they feel different they have the opportunity to be an individual, but if it's hurting them they can get help," said Tilley. Northland Pines staff members recently looked closely at their relationships with students by reviewing class rosters. They want to make sure all students have support.
ANTIGO - People around the country will see just how much a police officer killed in the line of duty meant to his family and community.
Karl's Transport in Antigo revealed its newest semi-trailer design Tuesday afternoon. The trailer features Everest Metro Detective Jason Weiland. Weiland, 40, was shot and killed in a shooting rampage around the Wausau area on March 22, 2017.
MARATHON COUNTY - Two important Wisconsin products won't benefit from a possible trade war. It will likely hurt them. Last month President Trump placed tariffs on Chinese steel and aluminum imports. China came back and slapped tariffs on more than 100 U.S. products. The motives are political. But the effects trickle down to hurt local economies.
When it comes to growing ginseng, nobody does it quite like Marathon County.
"Wisconsin ginseng is sort of the cream of the crop when it comes to American ginseng," said Hsu's Ginseng Enterprises Director of Operations Mike Klemp-North.
Ninety percent of the U.S.'s ginseng crop is grown in Wisconsin. Ninety-five percent of that crop is grown in Marathon County.
MADISON - The Legislature's finance committee is giving the Department of Corrections more money to cover prisoner health care.
The agency was budgeted $80.6 million in fiscal year 2017-18 to inmate health care but now expects to spend $90.7 million thanks to rising drug costs, more hospital visits for the prison system's aging inmate population and rising contract nurse costs.
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