The cold air and snow didn't stop the Mills Fleet Farm parking lot from filling up in Antigo.
Everyone in line couldn't wait to get one of these, a new blaze orange hat.
They went to the first 500 customers through the door.
"It's just a great time," says Greg Trunk, Manager at Mills Fleet Farm. "Even with the lines backed up, nobody's pushing or shoving telling deer hunting stories. It's a great time."
"It's a busy week for us. They buy everything. It's not really hard to merchandise. They want everything they get everything," says Trunk.
Customers loaded carts full of the merchandise. Anticipating the gun deer season, which starts Saturday.
"Hunting is just being out in the woods out in nature spending time just outside if I get a deer that's a bonus if not we're still outside spending time with friends family, nature," says Roger Taylor.
Spending time with friends is just one of many reasons why people go hunting.
"It's just great to be out there you're sitting out in the stands its quiet camaraderie of the other hunters, and then the thrill of when the deer comes in," says Trunk.
"Even if you don't get one you just see them out in the wild it's just a great time out there," says Trunk.
RHINELANDER - Looking back on his 28 years as airport director, Joe Brauer says he has a lot to be proud of.
"When we got the disabled passenger lift, the non-motorized one, we were very, very proud of that," said Brauer, who's worked as the airport director for 28 years. He's also been in the airline business for 20 years.
Now, the longtime Rhinelander-Oneida County Airport director will be passing things off to a familiar face.
MADISON - The Wisconsin Senate has unanimously approved an $80 million juvenile justice overhaul plan that would close the troubled Lincoln Hills prison by 2021 and replace it with smaller regional facilities.
The Senate voted without any debate Tuesday to pass the plan, which largely mirrors what the Assembly unanimously approved last month.
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