State gearing up for anti-Heroin campaignSubmitted: 07/26/2013
Story By Kailey Burton

MINOCQUA - Across the state, police say one drug is their biggest challenge- Heroin.

This year, the Department of Justice will target the drug statewide. The Lakeland area is working on its own campaign.

In Minocqua, the Lakeland Prescription Drug Task Force made it harder to sell and abuse prescription drugs. The problem is, those people who used those drugs are still ADDICTED, and heroin is usually the easiest fix to find. Drug prevention specialist Bob Kovar says we need to prevent addiction in the first place.

"Somebody that's addicted to opiates needs to fulfill that addiction however they can... Typically we're pretty reactive. We kinda don't throw resources at people until we have to. So we end up spending a lot of money on prisons and then our justice system," said Kovar.

The state's campaign will officially start later this summer or early fall. The focus IS on prevention and awareness, but leaders hope it will go further.

"It can't just be an awareness campaign. I think there has to be a real push towards policy change... Healthcare, law enforcement, justice, our schools, we all need to be working together. I think when we work together and we implement programs that are proven to work, yes we can make a difference," says Kovar.

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