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Study say Americans don't love their cars as much as they used toSubmitted: 07/02/2013
Story By Adam Fox

Study say Americans don't love their cars as much as they used to
RHINELANDER - Most Americans love hot dogs, fireworks and beer on Independence Day.

But another American love affair could be changing.

A new study from the University of Michigan says Americans are becoming less attached to their cars.

The number of registered cars, trucks, vans and SUVs has gone down since the recession.

But Travis Trickey has sold cars for a decade.

He says business at Rhinelander Toyota is on the rise.

"People are still apprehensive from the big swing from 2007,2008 and 2009, Trickey said. "People are looking more now trying to fit into their budget obviouisly, but they are still looking for vehicles that have gadgets and gizmos."

One likely reason for that is the Northwoods lack of public transportation.

The Michigan study says young adults are most likely to shun vehicles.

But Rick Kenoedler thinks that's on the car manufacturers.

"I think a lot depends on what the car manufactuers are producing," Kenoedler said. "If its something exciting, people get excited about it and want them. If they are just boring transportation cars, whats there to be excited about."

The number of registered vehicles peaked at 236 million in 2008.

The Michigan researchers say that number is likely to rise again because of the improving economy.



Related Weblinks:
University of Michigan Study

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 IN OTHER NEWS

MINOCQUA -
You can help the Oneida County Dive Team by grabbing your goggles and swim cap Saturday (June 23) morning.

Swimmers will launch from Torpy Park for the Minocqua Island Swim Challenge.

The race is one mile long, but people can choose to swim just 400 meters, too.

The water temperature will be about 65 degrees during the race.

"A lot of people will wear wet suits and be very comfortable. I have seen plenty of people go without and have no trouble," says Laura Fuhrman.

Money raised from the race will go to Oneida County's dive team.

They are first responders to water rescue calls.

"We just got our dark vision gear last year through fundraisers like this. It helps us be more efficient and safe," says Assistant Dive Team Leader, Michael Fraley.

You still have time to register in person Friday night from 5:00 p.m. to 7:00 p.m. at Torpy Park.

Click below for more info.

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CHIPPEWA FALLS - A World War II veteran who spent more than a year as a prisoner of war is finally being awarded the Purple Heart.

The Leader-Telegram reports that 94-year-old Max Bergen will receive the medal Friday. The Wisconsin man says he's overwhelmed and stunned by the honor.

Bergen was serving on a bomb squadron when he was shot down over Germany in 1944. He was held prisoner at a camp in Austria for 14 months.

Bergen suffered shoulder and ankle wounds in the crash, but he had no paperwork about the injuries because he was immediately taken prisoner. Such documentation is needed for the medal that honors troops injured in combat.

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MADISON - High school students from Parkland, Florida., visit Wisconsin to advocate for stricter gun control laws and to register young people to vote.

The students from Marjory Stoneman Douglas High School are making three stops in Wisconsin as part of a nationwide March for Our Lives: Road to Change tour. They plan to hold events Friday in Janesville and Madison and on Saturday in Milwaukee.

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MADISON - The second Democrat in as many days has dropped out of the race for governor.

State Representative Dana Wachs, of Eau Claire, announced Friday that he is ending his campaign and endorsing Tony Evers.

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MADISON - The Wisconsin Department of Health Services has issued a warning about synthetic marijuana products that have recently sent multiple people to the hospital with severe bleeding.

The state has had seven confirmed hospitalizations caused by the use of the synthetic drug since March.


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HOUGHTON - River Valley Bank will accept donations for flood victims in Houghton and the surrounding area. 

Anyone can make a donation online or in person at a River Valley Bank. 

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RHINELANDER - Rhinelander's new mayor wants to turn his city into "the best city in America."  It's tough to quantify or gauge that ambitious goal, but Chris Frederickson thinks a curbside appeal project could be a great first step and it's all about using people's desire to compete.

Frederickson launched his Civic Pride Curbside Appeal Contest this week.  The mayor will find 10 homeowners along River Street -- one of the busier streets in town -- willing to have their lawns groomed, primped, and prettied for free.  Homeowners need to sign an easement agreement with the city to allow the work and contest to happen on their properties.

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