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NEWS STORIES

Northwoods Magazine Reaches 35,000 ReadersSubmitted: 05/23/2013
Story By Lex Gray


PRESQUE ISLE - You can find a magazine for almost any hobby, interest or passion.

If your passion is the great state of Wisconsin (and whose isn't?), there's now a magazine for that, too.

"Our Wisconsin" is a magazine that's more of a friendly conversation between neighbors.

It features photos and stories from around the state.

Editor Mike Beno lives in Presque Isle.

He moved there to retire from the magazine industry, but that didn't last long.

"We think there's a lot of stories in Wisconsin that really deserve to be told. Stories from people across the state, all 72 counties," Beno said. "'Our Wisconsin' is written by readers, it gives people a chance to put voice to their stories."

The first issue of the magazine came out in December.

Since then, 35,000 people have subscribed.

"I did not expect it to grow this fast. Our direct-mail issue went out, the average in the industry is one to two percent response," Beno said. "We got north of 23 percent. So we have high hopes for the magazine."

Beno talked to people in Boulder Junction about the magazine at the library tonight.

A man from Boulder Junction took the photo you see on the first issue.

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ONEIDA COUNTY - The Northwoods Transit Connections gave more than 2,000 rides to people last month. 

That's a big jump for the Oneida and Vilas county bus service.

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SUGAR CAMP - On Friday, we will officially call Donald Trump the President of the United States.

One Sugar Camp bar owner has been counting down the days on a sign outside his bar.

"We had people stopping by and taking pictures and coming in and giving me a thumbs up," says Gator's Landing owner, Frank Pirolo.

Pirolo has owned the bar for 12 years and has lived in the Northwoods for 18 years.

"People have been noticing my Obama countdown sign," Pirolo said. "I been doing that since there was 89 days to go. Haven't missed a day."

Pirolo is excited to see President Elect Donald Trump take office. He takes on a straightforwardness not unlike the man he voted for.

"I'm kind of outspoken," Pirolo said. "I've been kind of referred to as the Archie Bunker of Sugar Camp."

He also has a sign outside of his bar that advertises his burgers, but people likely flock to his bar because he's frank.

"I see something on the news that bothers me, I'll come up with a quip and maybe put it out there," Pirolo says.

But that doesn't discourage him.

"I see good things going to happen," Pirolo said. "A lot of people say he's arrogant. My wife and I for the first time in 44 years have agreed on a political person." 

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ARBOR VITAE - People who suffer from memory loss often don't want to talk about what they're going through. But volunteers hope a new program in the Northwoods will help people reach out and get help.

The Lakeland Memory Cafe opened for the first time Thursday at Peace Lutheran Church in Arbor Vitae.

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EAGLE RIVER - Northwoods emergency workers should find some small comforts of home when they're out fighting fires or running search-and-rescue operations for hours at a time.

The area's Salvation Army Emergency Radio Network--or SATERN--now has a mobile canteen trailer. The trailer can carry food, beverages, and radio equipment.  Mississippi-based sports drink company Sqwincher had the trailer sitting around and donated it to the Salvation Army.

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RHINELANDER - County jails in Wisconsin need more corrections officers. Nicolet College will start a new program to train people who want those jobs. Nicolet will hold an open house early next week to inform prospective students about the training necessary to work in corrections.

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WAUSAU - Caitlin Harris recently began her family medicine residency at Aspirus Wausau Hospital. She is originally from California.

"A lot of people say 'what are you doing out here in Wausau' and 'can you handle the winters?'" said Harris. 

You would think that someone who grew up Los Angeles would want to be closer to the hustle and bustle of city life. Not Caitlin.

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RHINELANDER - Rejection can be difficult for anyone to handle.

A Rhinelander woman faced rejection four times already. But Dawn Knudsen plans to try again a fifth time.

"I'm not going to give up in life," said Knudsen.

This is the fifth time she'll be auditioning for NBC's The Voice. The reality show is a singing competition with celebrity judges

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