Northwoods Magazine Reaches 35,000 ReadersSubmitted: 05/23/2013
Story By Lex Gray

PRESQUE ISLE - You can find a magazine for almost any hobby, interest or passion.

If your passion is the great state of Wisconsin (and whose isn't?), there's now a magazine for that, too.

"Our Wisconsin" is a magazine that's more of a friendly conversation between neighbors.

It features photos and stories from around the state.

Editor Mike Beno lives in Presque Isle.

He moved there to retire from the magazine industry, but that didn't last long.

"We think there's a lot of stories in Wisconsin that really deserve to be told. Stories from people across the state, all 72 counties," Beno said. "'Our Wisconsin' is written by readers, it gives people a chance to put voice to their stories."

The first issue of the magazine came out in December.

Since then, 35,000 people have subscribed.

"I did not expect it to grow this fast. Our direct-mail issue went out, the average in the industry is one to two percent response," Beno said. "We got north of 23 percent. So we have high hopes for the magazine."

Beno talked to people in Boulder Junction about the magazine at the library tonight.

A man from Boulder Junction took the photo you see on the first issue.

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THREE LAKES - In many communities, it doesn't feel like the holidays without first lighting a tree. In Three Lakes Friday, that meant more than 3,000 lights on a 95-foot tree.

The tree-lighting ceremony was a part of the 21st Festival of Lights. You could also find Santa and Mrs. Claus among the crowd.

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ANTIGO - As successful hunters look to fill their freezers with venison, they often don't have a use for the deer's heart. But donating that heart can be a big help to an area rehab center.

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RHINELANDER - People deposited more than just money at a Rhinelander bank Friday morning.  A blood drive at People's State Bank allowed donors to double down on what they gave.

Nurses from the Community Blood Center took donations from 11 a.m. to 2 p.m. as part of the "Give a Pint, Give a Pound" blood drive.  For every pint donated, the Blood Center will give a pound of food to the Lakeland Food Pantry.

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TOMAHAWK - Here in Northern Wisconsin, you can find Christmas trees just about anywhere you look.

Other parts of the country aren't so lucky.

That's why a forestry and real estate consulting company in Tomahawk sends the perfect pines, spruces, and firs to those who really need them.

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MOSINEE - This past week, hunters took the time to head out in the woods, sit in their tree stands, and wait for a buck to come their way.

But not everyone plays by the rules.

Every year, wildlife officers work hard to catch deer poachers.

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A Republican legislator has introduced a bill that would require drivers who lack valid licenses to immediately surrender their vehicles to police.

Rep. Joe Sanfelippo of New Berlin began circulating the proposal for co-sponsors on Tuesday. He said in a memo to his fellow lawmakers that the measure would keep dangerous and irresponsible motorists off the road.

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EAGLE RIVER - Every northern county in Wisconsin will make an effort to increase deer populations until 2017.

The change was recommended by the County Deer Advisories Committees.

"Deer hunting stays the same," said County Deer Advisories Committee Chairman for Vilas County Ken Anderson. "Hours of sometime boredom interrupted by moments of shear adrenaline rush, and I still get that adrenaline rush when I see that buck."

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