RHINELANDER - Big items on the grocery list this weekend include watermelon, brats, and hot dogs, but what about all the preparation that goes into stocking those items at the store?
Trig's Smokehouse and Grocery Store in Rhinelander have to take a lot of time to get ready for July 4th weekend.
Workers at Trig's in Rhinelander know what this time of year means for business.
"4th of July, Hodag, is a very big weekend for us. It's our black Friday," said Store Director Don Theisen. Over at the Smokehouse Distribution Center, workers there wholeheartedly agree.
"This by far is the busiest sales week of the year for all of our bratwurst and brat patties," said Smokehouse President Gary Husnick.
Trig's Smokehouse distributes to all 50 states, which is a pretty tall order in itself. But preparation for this weekend starts months earlier.
"We actually need to start in March and April with the production of all of our brats and flash freeze them. And then from there, this is the big week where they go out to all of our stores, to our distributors, to our partners to sell at the retail levels," said Husnick.
Even though their products are all over the country, a big majority stay right here in the Badger State. "Trucks have been in and out of here all week. Many distributors throughout the state of Wisconsin that handle our product and sell to north, central, and southern Wisconsin," said Husnick.
Over at the grocery store, they're ready as well. But, their role is a little different. They need to track and order enough of all of the big ticket items.
"Watermelon, brats, obviously with our Smokehouse brats, the plates. All picnic items are going to be substantially up by 50% and then our general sales will be up usually 30%," said Theisen.
Employees focus on the numbers, but they know their work now, can help you have a great holiday this weekend.
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