Loading
Search
NEWS STORIES

Changing with the Times at WD FlooringSubmitted: 05/06/2013

Ben Meyer
Executive Producer
bmeyer@wjfw.com


LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com





 IN OTHER NEWS

PHILLIPS - An 82-year-old man from the Phillips area died after his kayak overturned in Price County.

An emergency call came into the Price County Sheriff's Department just before 4 p.m. Wednesday.

A kayaker reported that another kayak had overturned on the Elk River about 4 miles east of Phillips.

The report was that the man was out of the kayak but still in the water.

+ Read More

MADISON - Lawyers are set to make closing arguments Thursday in a federal suit over Wisconsin election laws.

Liberal groups have challenged laws passed by the Republican-controlled Legislature and signed by Gov. Scott Walker.

U.S. District Judge James Peterson planned to listen to closing arguments Thursday.

Peterson has promised to make a ruling by the end of July.

+ Read More

Play Video

ONEIDA COUNTY - The Oneida County Senior Center gives seniors the chance to try new things.

Wednesday, thanks to the help of two ATV groups, the seniors were able to go on rides through the forest.

+ Read More

Play Video

WISCONSIN - You might enjoy getting on the water during this holiday weekend, but watch out for foreign plants and animals hitching a ride on your boat. Aquatic invasive species can attach to people's boats and trailers as they're entering or leaving the water.

+ Read More

Play Video

PHILLIPS - At a Phillips dairy farm on Wednesday, Gov. Scott Walker announced that the state will pour $3.2 million into supporting more than 3,600 Youth Apprenticeships across the state next school year.

Both numbers are Wisconsin records.

+ Read More

MADISON - A Sun Prairie man accused of decapitating his mother with a sword last year has been committed to a state mental hospital.

Prosecutors and defense attorneys agreed with a psychiatrist's report Wednesday that 41-year-old Matthew Skalitzky was mentally ill at the time of the killing.

+ Read More

Play Video

PLUM LAKE - St. Germain ATV riders will need to find a new route that avoids Plum Lake after the Plum Lake Town Board voted against opening up parts of two roads: Kurtzweil Road and Birch Spring Road. 

Both roads are on the border of Sayner and St. Germain and are shared between the two towns.

+ Read More
+ More General News
Search: 




Click Here