Changing with the Times at WD FlooringSubmitted: 05/06/2013
Ben Meyer
Ben Meyer
Managing Editor / Senior Reporter

Changing with the Times at WD Flooring
LAONA - The type of timber harvested in the Northwoods won't change much from year to year.

But a main product it can become wood flooring has undergone a big transformation.

WD Flooring in Laona is a success story with that change.

Last fall, they laid out plans to double their workforce and refurbish a new manufacturing building.

That was so they could better move out of the business of thin strip flooring to the economical and popular prefinished engineered wood flooring.

"Styles of flooring have changed dramatically in the past ten years. I think we've seen more change in this industry - which, really, for a hundred years had been stagnant and had seen little innovation - we've seen more innovation in the past five years than we did in the previous one hundred," says WD Flooring President Peter Connor.

They've hired about half of the 58 new employees they originally planned on so far, with more to come.

The changing flooring landscape - and WD Flooring's change with it - earned them honors.

They took home the Floor of the Year prize at the National Wood Flooring Association convention in Dallas.

"Winning an award like that is a tremendous affirmation of all the hard work that we put in for the last five or six years with regard to changing the products that we're doing, and going into a new course to put us in good stead over the next hundred years as we continue to grow as a company," says Connor.

The winning floor was installed at a penthouse in Minneapolis.

Text Size: + Increase | Decrease -
| Print Story | Email Story
Sponsored in part by HodagSports.com


ARBOR VITAE - You won't want to wear your best clothes to one race in May.

Minocqua's Color Run Fundraiser is a 3K and 5K race for Arbor Vitae-Woodruff and MJ1 schools.

The race is one of the schools' biggest fundraisers for field trips, additional school supplies and equipment.

The Color Run raised almost $20,000 last year.

+ Read More

Play Video

EAGLE RIVER - Jesse Kuczmarski always dreamed of owning his own body shop. His wife, Chantel, thought it would be neat to work with her husband.

Both now have what they want. The Kuczmarskis became the new owners of Accent Auto Body in Eagle River in October.

Jesse works on cars, while Chantel handles social media, taxes, and administration.

"The first day that we worked together, we looked at each other, and we just thought, wow, this is just so amazing to be able to work together," Chantel said. "It was so peaceful in the shop."

+ Read More

MADISON - The Wisconsin Senate has unanimously approved an $80 million juvenile justice overhaul plan that would close the troubled Lincoln Hills prison by 2021 and replace it with smaller regional facilities.

The Senate voted without any debate Tuesday to pass the plan, which largely mirrors what the Assembly unanimously approved last month.

+ Read More

Play Video

MINOCQUA - A Minocqua store will stock up on more locally sourced food products this spring and summer season. The Wild Berry Market teamed up with a new community-supported agriculture group, or CSA.

The Lake Superior CSA combines local farmer products into vegetable, meat, and fruit boxes.

+ Read More

Play Video

RHINELANDER - A Rhinelander man's wallet will soon get a lot fuller.

Paul Webster is one of the lucky players who won $50,000 playing Powerball from last week's drawing.

Webster bought his ticket at Wagner's Westside Shell in Rhinelander.

Shell Cashier Brenda Novak says she doesn't know Webster, but hopes to meet him soon.

+ Read More

Play Video

RHINELANDER - Looking back on his 28 years as airport director, Joe Brauer says he has a lot to be proud of. 

"When we got the disabled passenger lift, the non-motorized one, we were very, very proud of that," said Brauer, who's worked as the airport director for 28 years. He's also been in the airline business for 20 years. 

Now, the longtime Rhinelander-Oneida County Airport director will be passing things off to a familiar face. 

+ Read More

Play Video

RHINELANDER - Chilly temperatures and gray skies greeted people in the Northwoods on the first day of spring.

Despite the near freezing temperatures, a team of two wanted to give you a reason to smile Tuesday.

Hometown Chiropractic chiropractor Grace Nash stood along Highway 47 in Rhinelander with her coworker holding up green signs with positive messages like 'Smile it's contagious.'

+ Read More
+ More General News

Click Here